We are always looking for more ways we can provide valuable info and insights to the digital marketing community. In our quest, we’ve been developing industry specific reports over the last few months that pull together paid media trends across a number of platforms – Google, Bing, Facebook, Amazon, etc.
In our newest report, we focus on ecommerce. The report covers trends and benchmarks, where dollars are being invested, our thoughts as an agency on what’s happening, and how big trends, like machine learning, are impacting the marketers in this industry.
Here’s a look at some of the stats you’ll find in this report:
The report also goes through how budgets will change in the next 12 months, the things that ecommerce marketers want to be better at, and predictions from the Hanapin team for the industry, like this:
Though many advertisers remain hesitant to try Smart Shopping campaigns, Google will continue to push these in 2020. Rather than adopting Smart Shopping campaigns, we predict that advertisers will continue investing more time and money into other machine learning-based tools or feed management software to speed up the technical side of ecom account management.
P.S. We’ve created short reports for the SaaS and Travel industries too! And in the not too distant future, we’ll also release short reports for Healthcare, Finance, and Education. Subscribe to our email newsletter if you would like to be the first to hear about those reports.