KAYENRE https://www.kayenre.com Welcome to our website Fri, 18 Sep 2020 13:50:36 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 The Ultimate Magento 2 Ecommerce Review (Sep 2020) https://www.kayenre.com/the-ultimate-magento-2-ecommerce-review-sep-2020/ https://www.kayenre.com/the-ultimate-magento-2-ecommerce-review-sep-2020/#respond Fri, 18 Sep 2020 13:50:36 +0000 https://www.kayenre.com/?p=31229 What ecommerce platform do you plan on using for your online store? Volusion? Shopify? Maybe BigCommerce? What about choosing the most popular ecommerce solution in the world? That’s right, none of the platforms mentioned above are the most used in the industry. According to an Alexa study, Magento is used on 20% of all ecommerce […]

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What ecommerce platform do you plan on using for your online store? Volusion? Shopify? Maybe BigCommerce? What about choosing the most popular ecommerce solution in the world? That’s right, none of the platforms mentioned above are the most used in the industry. According to an Alexa study, Magento is used on 20% of all ecommerce sites online. That’s pretty impressive! One of the reasons for this is because of Magento’s flexibility and expandability. You can add just about any type of feature to your site–and that’s why so many large and fast-growing businesses opt for Magento. In this Magento review, we’ll outline the platform’s best features, along with things like pricing and customer support.

The fact that Magento is so popular may come as no shock to some of you. I have a feeling that others are shrugging their shoulders as to what Magento even provides. Ecommerce solutions usually come in one of three forms: Built for people with no programming experience, some experience, or lots of experience.

magento review - homepage

Magento falls in the category for people with professional web development experience, and although intermediate level developers can most definitely handle Magento, it’s generally implemented by medium to large ecommerce sites with some cash to spend on a web person or department. That said, keep reading our Magento review to see what it can offer you.

Pros and Cons of Magento

All website building tools, from WooCommerce to Shopify, come with their pros and cons to consider. Magento is no exception. On the one hand, you’re getting a free to download and flexible solution that’s packed full of amazing features.

Magento is one of the most scalable site building tools around, and it benefits from a great community. However, it also demands a lot of developer skills, and some significant investment. Let’s evaluate the pros and cons.

Pros 👍

  • Free to download thanks to the open source design
  • User friendly – great for people who are willing to learn
  • Expansive backend user interface with lots of features available
  • Impressive feature set, with the option to extend and customize however you choose
  • Highly scalable – great for growing companies
  • Global community of dedicated users
  • Huge number of payment gateway integration options
  • Lots of opportunities to adjust your theme and template designs

Cons 👎

  • Steep learning curve, you’ll need at least some coding knowledge to get started
  • Limited support unless you’re paying for the expensive enterprise package
  • Hosting, security, and backups are almost entirely up to you
  • Missing some integrated features, which means you need developer support
  • Getting help with broken elements isn’t easy

Magento Review: The Features

Magento has one of the most extensive feature lists you will ever find in terms of ecommerce software. It’s the exact reason why the rates are so high and why all the Magento customers are large corporations.

magento features

Everything from marketing to customer segmentation is included. Standard features come along with the open source Magento, so you can work on search engine optimization with tools for Google sitemaps, Google Content APIs and search engine friendly URLs.

Marketing and conversion tools include coupon codes, customer groups, product bundles, and newsletter management. The list is truly endless when it comes to features, but here’s an overarching breakdown of the most important areas:

  • SEO
  • Marketing, promotions, and conversions
  • Site management
  • Catalog management
  • Catalog browsing
  • Product browsing
  • Checkout, payment, and shipping

The best way to get a full insight into what’s possible with Magento, is to split the feature lists according to segment. For instance:

Marketing:

  • Coupons: flexible codes and offline options
  • Customer groups: Segment via demographics, location, and more
  • Recently viewed/compared products: For targeted recommendations
  • Related products/ cross sells and upsells: To inspire more purchases
  • Wish list sharing: Customers can send wishlists via email
  • Social button sharing: Showcase what customers bought on social media
  • Persistent cart: preserve carts when customers leave the site

SEO:

  • Google site mapping for online ranking
  • Customizable URLs: rewrite and tweak for user-friendly SEO
  • Meta information: Include data for each page of your ecommerce business

Admin:

  • Multi-store support: Manage multiple websites from one account
  • Printing: For packing slips, invoices, labels, etc.
  • Create and edit orders: Use your admin panel as a virtual terminal
  • Bulk export/import: Use CSV files to make migration simple
  • Manage permissions: All access to different features for users

Catalog/ Inventory management:

  • Multiple product type support: Virtual, grouped, bundled, personalized, etc.
  • Unlimited attributes: Add all attributes to your product page
  • Predefined attributes: Streamline attribute management
  • Product sorting: Reduce the learning curve of finding products
  • Pricing rules: Give discounts on products ordered in bundles
  • Product images: Display multiple images per post

Shipping, Checkout and Analytics:

  • Integration with Google analytics
  • Built-in reporting for sales, tax, and abandoned carts
  • Mobile responsive: Base design compatible with responsive themes
  • One-page checkout: Make buying quick and simple
  • Custom checkout: Create a checkout to suit your version of magento or web design
  • Guest checkout: Attract customers that don’t want to sign up for e-commerce websites
  • Order tracking: Track verified orders on your site
  • Tax and shipping estimates: Be clear about pricing from day one

As the Magento community often laments, there are some things missing from the Magento ecommerce open source experience. There’s no in-built rewards program, for instance, or abandoned cart recovery. Those are features that come as standard with the Magento Commerce service. If you do decide to use open-source functionality, you can work with a developer to create a Magento extension for missing features.

Magento Review: Ease of Use

Magento is not easy to use at all if you’re a beginner. Honestly, if you have no experience with development and plan on working on the site yourself, skip Magento entirely. It’s only for businesses that are not on shoestring budgets.

Developers find the Magento interface quite reasonable, because it has a quick and easy self-hosting setup, and everything is consolidated on the navigational menu such as customers, products, promotions, sales, and reports.

Magento admin panel - Magento review

The Magento system is a local installation, requiring FTP; but that shouldn’t bother developers. As we’ll cover in the pricing section, Magento Commerce is a cloud platform where you would pay a very high price tag for basically a more advanced Shopify.

It’s a little tricky to try and understand if you’re going to find the interface friendly, and much of this has to do with the fact that they’re starting to market both Magento versions to smaller business owners.

We’re here to say that you should probably stay away from all Magento products unless you have development experience yourself, or the funds to pay for someone to come in and handle the site development for you. For the majority of this review, we’ll be talking about the Magento Open Source product, but we’ll also sprinkle in some thoughts about Magento Commerce.

Magento Review: Pricing

Magento provides a few versions for you to choose from. The first is called Magento Open Source (formerly the Community Edition). It’s the open source offering that is available for free. Therefore, anyone can go to the Magento website and get a copy of the software.

You also have a chance to sign up for a free demo of the Magento Commerce plan, but that requires you to send in a message with all of your contact information.

The Magento Commerce package is a powerful system for large and fast-growing businesses. It’s not even fair to compare it to an option like Volusion or Shopify, because the possibilities with Magento are endless. That being said, it is nice that Magento is now offering a cloud ecommerce platform, since that’s what everyone is getting used to now. Keep in mind that the Magento Commerce pricing is typically customized for each business and can end up getting very expensive.

Since Magento requires some advanced technical knowledge to configure for larger companies, Magento asks that you call or email them to request a quote. To me, this means that each client receives a different quote depending on the size of the business, but the folks at Shero Designs let us know that $18,000 per year is not an unreasonable expectation.

It’s pricey indeed!

Overall, it may feel like you’re missing out on the most powerful ecommerce platform in the world if you don’t go with Magento. Here’s my recommendation: If you run a rapidly growing business with excellent cash flow, think about switching to Magento. It’s one of the best solutions for scaling up your business online.

If you’re running a small business with lower or uncertain cash flow, think about using the Magento Open Source version–but only if you or someone on your current team is a developer. If you don’t have access to an affordable developer, skip Magento altogether. You’re better off trying something like Shopify, Bigcommerce, or Volusion.

Additonal Costs:

Even if you go with Magento Open Source, that doesn’t mean you’ll be able to implement and manage your site for free. This is an open source platform, so you’ll have to find your own hosting, theme, and add-ons. There are also some other expenses to consider, such as a domain name and SSL certificate. A payment processing partner is also required.

Now, these expenses aren’t much different from that of WordPress, but you must consider them. If you’re looking at the $0 price tag and saying “This is awesome, of course I’m going with a free ecommerce platform,” remember that it’s not completely free and that you still need a developer to make your site look good.

Magento Review: Templates and Design

The Magento company doesn’t sell or give away any templates, but the custom design tools are remarkable if you know what you’re doing.

magento themes marketplace

For locating a pre-built template to customize later on, check out the Magento Marketplace, which highlights nicely designed options from other design companies. Some of the themes on this page are given away for free, but I would expect to pay for the best.

Another place to find templates is at ThemeForest. At the time of my search, I found almost 500 Magento themes. Not to mention, ThemeForest is ideal for seeing ratings and comments to guide your decisions. Prices start around $60 and go up to $100.

Theme Forest Magento templates

Remember, finding a theme for Magento isn’t suddenly going to make your website exactly the way you want it. It requires experience with PHP and some other programming languages. Sure, a theme is a great starting point for a developer, but someone without any experience will be very confused on how to implement the theme and customize it to its fullest potential.

The good news is that purchasing a theme or template from a third-party will usually give you access to advanced extensions too. Once you’ve found a theme that you want to use, you’ll find that customizing your storefront design with Magento isn’t as simple as it could be.

Unfortunately, an open source editor like this can be a little tricky for beginners without much coding knowledge. There are simpler drag-and-drop solutions out there from companies that have their own built-in theme editor.

Really, your design options from Magento boil down to:

  • Purchasing an extension or plugin that offers access to new customization tools for your website and payment gateways.
  • Purchasing a third-party theme generator or theme tool and using the inbuilt dashboard on that theme to customize according to your needs. This may require some coding.
  • Create a custom theme from scratch, using a frontend developer for expertise.

Some companies will use a combination of these methods. Unfortunately, all of the options available do mean that you’re going to have extra expenses to deal with.

Magento recently improved the design and customization elements of the builder with the new Page Builder extension. This drag-and-drop solution makes it easy to adjust your content types on a page. For end users, this reduces the demand for coding, and it gives you live previews of the storefront.

However, you’re going to need to download an extra extension to use this service – which might be problematic for some customers.

Magento Review: Inventory

Magento inventory management allows for various modifications to keep up with which items are coming in and going out of your store. For example, you can check up on backordered items and change the numbers for minimum and maximum quantities.

Magento inventory

Sell downloadable products in your store, assign unlimited product attributes, and even moderate product tags and reviews to maintain full control over your own website.

You can also link to a wide variety of sales channels like eBay and Amazon. What’s great about the Magento integration is that all of your inventory is synced with the website. Therefore, your customers won’t be buying items that are out of stock and getting their hopes up.

Another thing I like about Magento inventory is the automation. Algorithms are used for making shipping and tax calculations. You can also give your customers some unique purchasing options such as an inventory site search and an instant purchase button. Global selling gives you quite the advantage as well, since you can support things like multiple currencies and languages.

Magento Review: SEO and Marketing

The cool thing about Magento is that you don’t really have to use other marketing tools to get everything you want, from email marketing to ads on the site. SEO is automatically configured, unless you want to go in and change things yourself.

magento seo extensions and integrations

Marketing benefits include the ability to upsell products, offer promotional pricing and give out coupons. I particularly enjoy the email marketing platform and multi-tier pricing for quantity discounts, pushing people to buy a little more to reach those discounts.

Some of the more advanced marketing features are still only reserved for those using Magento Commerce. A prime example of this would be the built-in customer loyalty tools. So, if you’re only working with Magento Open Source you’ll have to find an add-on or developer to build your own loyalty program.

Finally, mobile optimization and the standard SEO tools are included in both versions of Magento. So, you can rest easy knowing that the search engines are finding your site and everything is showing up nicely on smaller devices.

Magento Review: Payments

Magento provides one-click payments, guest checkouts, and shipping to other addresses, if needed. You can even set up a “bill me later” program to help out your customers and finance the purchases.

Madison Island Magento checkout

Integration with PayPal and Authorize.net makes things easy, and the entire shopping cart is built to work with and display tax and shipping calculations.

In short, shipping, payments, and an integrated checkout come built into each Magento version. There’s no need to upgrade to Magento Commerce to get the best payment processing support.

You do need to integrate with a third-party payment gateway (suitable for Magento) before you get started. The good news is that this shouldn’t restrict your ecommerce store too much. A quick search for integrations on Magento Open Source 2 pulls up more than 300 results.

Do keep in mind that different payment gateway integrations may come with a price attached to them. When you’re building your Magento store with Adobe, you’ll need to keep pricing in mind. Some solutions are free, but many of the extensions, themes, and plugins from Magento come with an extra cost.

Credit card and debit card processing from any provider isn’t free either. You’ll need to check out the payment providers that integrate with Magento to see which one can give you the lowest prices. Some of the common choices for Magento include:

  • Amazon Pay
  • WePay
  • Braintree
  • Stripe
  • PayPal
  • Square
  • Sage Pay
  • AliPay

Magento Review: Security

If something happens to your site, Magento offers services to resolve the problem. They actually have an entire Security Center dedicated to that task. For example, Magento charges from $1,000 to $5,000 for SQL injection vulnerabilities.

magento security center

That’s a pricey, but solid service.

If you’re using Magento as an open source storefront, then you unfortunately can’t expect to have security thrown in too. This is something that many consumers note when they’re leaving product reviews for the service. You’re responsible for installing your own SSL certificate.

All Magento sites are expected to be PCI compliant, so customer information is not stored or passed around without their knowledge. However, you’ll need to make sure that you follow the rules to make your site compliant yourself.

It’s also worth acknowledging that older versions of Magento may not receive support from the company forever. This includes security patches. If you’re an early adopter of the software, then you’ll need to keep track of updates to make your website even more secure.

The good news is that there are some decent features included with Magento 2 to protect the customer shopping experience. For instance, two-factor authentication and Google reCAPTCHA are part of the standard Magento 2 experience.

You can also get extra assistance strengthening your security with the help of a Magento developer, or by checking out the tips and best practices on the Magento website.

Magento Review: Customer Support

You can’t go wrong with Magento support, if you’re comfortable with taking a DIY approach. The website is filled with various resources for both business and technical questions.

Magento review - support

Along with an informational blog, Magento has a knowledge base, forums for chatting with other users and all the resources you need to complete your own research.

For people who are happy to take control of their own support strategy, Magento does provide plenty of resources.

However, there are limitations to how much this company will hold your hand through the store-building process. Like many open-source solutions, there’s no live chat available, phone number support, or email for merchants that use Magento Open Source. You only get customer service with certain Commerce Cloud packages.

magento technical resources

You can contact Magento over the phone or email, but it’s only supposed to be for sales questions. Most of the people you get on the phone are going to be salespeople who are trained to get you signed up for Magento Commerce–not to help you out with a downed website.

If you have a problem with any aspect of Magento, or how your website is running, you’re basically on your own. This isn’t the best ecommerce platform for beginners for that reason. You’ll need to make do with the resources you’ll find on the Magento website, and the guidance of your community. The tricky part here is figuring out which resources to use.

It’s not always simple to identify which guides are for Magento Commerce, Magento 1, or Magento 2, for instance. If you’re really confused, you could always consider signing up for the Magento U experience. This training solution gives you a behind-the-scenes introduction to various sales and website building strategies.

Keep in mind, while some Magento U lessons are free, many have a price attached.

Magento 1 End of Life: What Are Your Options?

If you’re thinking of using Magento as your eCommerce site builder, then you should also be aware that Adobe closed support for the original Magento 1 this year. Magento 1 is a 12-year-old solution that the company believes it has replaced with a more suitable system: Magento 2.

The easiest way to deal with Magento 1’s end-of-life process is just to migrate to Magento 2. If you’re familiar with how Magento works, then the experience will be very similar. Magento 2 also offers a variety of features that aren’t available in the original edition. You can work with a solution partner or developer to make the migration easier.

If you currently still have a store that’s running on Magento 1, then it’s important to make sure that you adapt accordingly. Now that Magento 1 is not supported by Adobe, the company will take no responsibility for maintaining your site’s security and PCI compliance. Here are your options for moving on from Magento 1:

Magento 2

Magento 2 is the next-generation version of Magento available for people who want to continue making the most of the customization and freedom options that this company has to offer. The features of Magento 2 are very similar to Magento 1, although the company is adding extra features all the time.

Magento 2 is faster than the initial iteration all around, with excellent front-end performance. Store pages load up to 50% faster, and they can handle up to 29% more orders too. Magento 2 can also handle up to 10 million page views in an hour.

Magento 2 is also significantly more friendly for mobile devices. The system also adds features that weren’t available at all with Magento 1. For instance, you can access Composer for dependency management in PHP, and Redis.

Shopify

If you’d prefer to switch away from the Magento ecosystem entirely, you could consider Shopify. This one of the best all-around eCommerce platforms on the market today, offering excellent flexibility through things like an easy-to-use platform, hundreds of integrations, and brilliant customer service.

Shopify has some of the best ecommerce features on the market to offer. However, the difference between Shopify and Magento, is that Magento has all of its features built-in. With Shopify, you’re more likely to need to track down the tools you need through various plugins. There are also some transaction fees to consider unless you’re using Shopify Payments.

Shopify is a powerful and intuitive tool with a brilliant inventory system, and plenty of other amazing tools. You can also use Shopify to sell across multiple channels with ease.

👉 Read our full Shopify review.

BigCommerce

If you’re looking for an alternative to Magento, but you’re not sure about Shopify, BigCommerce could be the perfect solution. This highly scalable product is popular among big brands, and it comes with tons of tools to help your business grow.

Unlike Shopify, everything you need comes as standard with BigCommerce, so you can jump straight into building a successful business. BigCommerce even has tools available for SEO to help with your rankings on Google. The user interface is a little tricky for some, thanks to huge amounts of jargon and technical wording, however.

Additionally, many people find that the features of BigCommerce take more getting used to than they do with Shopify and similar tools. However, if you don’t mind the learning curve, BigCommerce could be the right choice for your team. This is particularly true if you’re a growing brand.

👉 Read our full BigCommerce reviewBigCommerce review.

Magento Review: Conclusion

This is one of the easier reviews I’ve ever done, because Magento has never tried to pretend they are something different than an enterprise level software. The company knows its main market, so I would encourage those intermediate developers to download the free Magento version to try and build a site. As for the rest, take a look at the other platforms I recommend for non-technical people: Shopify review, Volusion review & Bigcommerce review.

As of late, Magento has gotten a little less transparent with who the Magento Commerce product is for. They’re trying to find a market with smaller businesses, but as of right now I would recommend avoiding this if you’re a small business owner.

Also, you might want to read an in-depth comparison between Shopify and Magento.

Let us know in the comments section if you have any questions about this Magento review.

The post The Ultimate Magento 2 Ecommerce Review (Sep 2020) appeared first on Ecommerce Platforms.

source https://ecommerce-platforms.com/ecommerce-reviews/the-ultimate-magento-ecommerce-review-2015

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A Step-By-Step Guide To Technical SEO https://www.kayenre.com/a-step-by-step-guide-to-technical-seo/ https://www.kayenre.com/a-step-by-step-guide-to-technical-seo/#respond Fri, 18 Sep 2020 13:50:32 +0000 https://www.kayenre.com/?p=31227 If you get your site’s technical SEO wrong, everything else goes down the drain. Get it right, and you’ve probably solved the number one headache of site optimization and conversion. In one study, 59 percent of SEO buffs named technical on-site optimization as their most effective SEO strategy. For enterprise and mid-level companies, that figure […]

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If you get your site’s technical SEO wrong, everything else goes down the drain. Get it right, and you’ve probably solved the number one headache of site optimization and conversion.

In one study, 59 percent of SEO buffs named technical on-site optimization as their most effective SEO strategy. For enterprise and mid-level companies, that figure goes to 65.4 and 66.7 percent, respectively.

What’s more?

  • Forty-seven percent of site users expect a page to load within two seconds
  • Going from one second to ten seconds load time will likely send your bounce rate to 123 percent
  • For every second delay in load time, your page’s conversion plummets by 12 percent
  • Google will de-rank your site if people visit and return to the search engines in under five seconds

You’ll probably agree: You must understand what technical SEO is and how you can get it right.

What Is Technical SEO?

Search engines prioritize websites that display specific technical characteristics — such as responsive design or a fast loading time — to those that don’t. Getting your technical SEO right ensures your website shows up in search results.

Technical SEO is a collection of practices to optimize your website structure and content so that search engines and human visitors can use them without issues. If you do an excellent job, search engines will:

  • Find the site
  • Access its content
  • Crawl the pages
  • Interpret the site’s content and structure correctly
  • Index the site’s pages to appear in search results

In effect, you’ll enjoy better search results and higher rankings. More humans will find you, engage with your content, and convert to leads.

Technical SEO also works the other way around.

If you make technical errors on your site, they can cost you and your business. You won’t be the first to prevent search engine bots from crawling your site by unintentionally messing things up in your robots.txt file.

So, you must know what you’re doing.

Based on this technical SEO audit checklist, this article provides a step-by-step guide that you can use to build your technical SEO.

Let’s begin.

Index Your Site’s Pages

An index is a name for the database used by Google, Yahoo, or any other search engine. These indexes contain details on all the websites that search engines can find.

If a website isn’t in a search engine’s index, users won’t locate it. Hence, no organic traffic. And organic search traffic is vital for growing your website and business.

Forty-nine percent of marketers state that organic search has the best return on investment of any marketing channel.

How to Index Your Site’s Pages

Let’s explore how to index your site on Google, Yahoo, and Bing.

How to submit URL to Google

Before you begin, type site:yourdomain.com in Google. No results will show up if your page isn’t indexed.

So, if you can’t find your site on Google’s results list, take these steps:

1. Set up the Google Search Console on the Website

You must configure the Search Console and verify that you own the website. Detailed instructions on how to do that are here.

2. Submit the Sitemap

A strong sitemap serves as a guide that leads Google to all of your relevant URLs. Your sitemap is usually located at yourdomain.com/sitemap.xml. If you don’t find it there, check your robots.txt file — check yourdomain.com/robots.txt.

Once you’ve found the sitemap, you need to submit it via the Search Console like this:

Search Console > select your property > Sitemaps > paste in your sitemap URL > hit “submit”

How to Submit a URL to Yahoo and Bing

With several billion pages on their search index, Bing and Yahoo are excellent places to include your web pages. Since Bing retired its public URL submission tool in September 2018, you now have to submit a sitemap in Bing Webmaster Tools.

Webmaster Tools > “add your site” > fill in the form > click “submit”

There’s no extra effort for submitting your site to Yahoo. Bing’s index powers the search engine, so you’ve automatically submitted it to Yahoo when you submit to Bing.

Why Page Indexing Is Important

Manual site submission helps you index your site faster. So you’d get the search engines to crawl your site as soon as you post new content.

Fix Crawl Errors

When search engines crawl your site and encounter errors, they dim your site inappropriate to rank high on search results.

You can find your site’s crawl errors in the Index Coverage report in your Search Console dashboard.

Google has stopped reporting site errors. It now reports site-level crawl errors in the Index Coverage report, and you can find individual URL level crawl errors in the URL Inspection tool.

Here’s a snapshot of the errors you can track in your Google Search Console dashboard:

Use the Google URL Inspection Tool

Use the URL Inspection tool to find errors at the individual page level. You can find this tool in the Search Console.

Server Errors

A server error means Google couldn’t load a page due to a server issue. Server errors might happen when your website is overloaded with traffic the server can’t handle.

However, fixing a server error depends on the type of server error you’re getting. Common server errors include:

  • Timeout
  • Connection reset
  • Truncated headers
  • Connection refused
  • Connect failed
  • Connect timeout
  • No response

For more tips for fixing each of these errors, you can check here.

Robots Failure

A Robots failure means that Google was unable to retrieve your robots.txt file, located at yourdomain.com/robots.txt.

If you get this error, you should double-check how you’ve set up your robots.txt file. See what pages you’ve instructed Google not to crawl.

Also, triple-check for a Disallow: / line and ensure that line DOES NOT exist — unless you don’t want your website to appear in Google search results.

If your file is in order and you’re still receiving errors, use a server header checker tool to check if your file is returning a 200 or 404 error.

It’s important to note that having no robots.txt at all is better than having one that’s improperly configured.

How to Fix URL Errors

For most sites, Google Search Console will show you the top URL errors per category — desktop, smartphone, and feature phone. For large sites, however, it may not provide enough data to show all the errors.

Soft 404s

Although its name can be misleading, a soft 404 doesn’t return a 404 status code. A soft 404 page returns a 200 HTTP status — which is mostly an empty page.

The most reliable way to fix it is to either make them useful by adding content to the pages or noindex them, so search engines no longer see them.

404 or Not Found Errors

This error occurs when a search engine has requested a URL on your site that’s nonexistent. Even though seeing lots of these “404 or not found” URLs in your Crawl Errors report might be worrisome, it’s not as terrible as it looks.

Google guidelines note that 404 errors do not impact your site’s indexing or ranking. With that side, you should know that fixing your 404s depends on the cause. It could be as simple as

  • Fixing typos in an internal link
  • Adding a page
  • Redirecting the URL to another relevant content on your site if it’s a URL people think exists

If it’s a page you don’t want to revive, you can 301 redirect it to the most relevant page.

Access Denied Errors

These errors occur when a search engine isn’t allowed to access a particular page. Access denied errors are typically caused by:

  • Pages being disallowed by robots.txt
  • Password protecting the page
  • Your hosting provider blocking Googlebot

If you want the blocked pages to appear in search results, you’ll have to fix what’s blocking the search engines. Additionally, you should:

  • Remove the login requirement from the page
  • Remove the URL from your robots.txt file
  • Use the robots.txt tester to check warnings on your robots.txt file
  • Use the robots.txt to test individual URLs against your file
  • Contact your hosting provider to whitelist Googlebot
  • Use Screaming Frog to scan your site, it might prompt you to log in

Not Followed Errors

Not to be mixed up with a “no-follow” link instruction

“Not followed” errors mean that Google couldn’t follow that particular URL. These errors often happen when Google runs into issues with Flash, Javascript, Cookies, or redirects.

To fix this error, use either the URL Inspection tool or the Lynx text browser to view the site as Google would. You can also use a Chrome add-on such as User-Agent Switcher to mimic Google as you browse the pages.

If you don’t see the pages loading or don’t see important content on the page, you’ve probably found your issue. Search engines need links and content to crawl.

Why Fixing Crawl Errors Is Important

Crawl errors significantly affect how your website ranks in Google Search. If left undetected or ignored, your site becomes invisible to your target market.

Stop Your Website from Loading in iFrames

When it comes to iFrames, the bad outweighs the good. They can deliver malicious code — virus, trojan, or spyware — to a computer.

You’d use iFrames to set cookies on your computer. These cookies might never leave even after you clear them from your browser.

How To Block Your Site From iFrame Loading

Although you can block your site from iFrame loading in two ways – X-Frame-Options and Content-Security-Policy – we’ll focus on the former tactic.

Why?

More browsers support the X-Frame-Options header than the Content-Security-Policy option. With that in mind, you should know that the X-Frame-Options header has three settings:

  • The DENY setting, which blocks all iFrames requests,
  • The SAMEORIGIN setting which permits your site to iFrame its content, and
  • The ALLOW-FROM setting lets you choose trusted locations that can iFrame your pages. You should exercise caution when using this option because it’s not recognized by all browsers and could leave you vulnerable to attacks.

Block iFrames Using .htaccess

If you’re sharing your site’s hosting, you probably won’t have access to the Apache configuration. Luckily, you can set the X-Frame-Options header by inserting one of the following codes to your .htaccess file:

header set x-frame-options DENY – to deny users from iFraming your site

header set x-frame-options SAMEORIGIN – to deny users, except those with the same origin, iFraming your site

header set x-frame-options ALLOW-FROM https://yourdomain.com to deny users, except specified domains, iFraming your site to

Rename yourdomain.com to the domain you want to grant iFraming access.

Blocking iFrames on Apache

If you aren’t using shared hosting and can access your Apache files, you can add the following code in your httpd.conf file:

header always set x-frame-options “SAMEORIGIN”

Blocking iFrames on Nginx

For this, you’ll need to add the following lines to your server block configuration:

header always set x-frame-options “SAMEORIGIN”

Blocking iFrames on Internet Information Services (IIS)

If you’re using Windows for your website, you’ll need to add the following lines to your web.config file:

<system.webServer>

<httpProtocol>

<customHeaders>

<add name=”X-Frame-Options” value=”sameorigin” />

</customHeaders>

</httpProtocol>

</system.webServer>

Alternatively, use the IIS Manager GUI to configure your iFraming rights by:

  • Opening the IIS Manager
  • Expanding the Sites folder, which should be under the Connections pane on the left side, and choose the site that you intend to protect
  • Double-clicking the HTTP Response Headers icon, which will appear in the feature list in the middle
  • Clicking Add in the Actions pane on the right side
  • Typing X-Frame-Options in the Name field of the dialogue box that appears
  • Typing SAMEORIGIN in the Value field, and
  • Click OK to save your changes

Why Blocking iFrames Is Important

Using the SAMEORIGIN x-frame-options header for your website protects you and your users from clickjacking, fraud, or theft of content.

Check Robot.txt

One way to drive your search engine optimization is to take more control of how search engines crawl your site. That’s what you do with the robots.txt.

The robots.txt file is also called the robots exclusion protocol or standard.

The robots.txt instructs search engine bots not to crawl distinct pages or sections of a website.

How to Create a robots.txt File

Being a text file, you can easily create a robots.txt using Windows notepad. Luckily, the format for creating one is the same.

User-agent: X

Disallow: Y

Where user-agent is the specific bot that you’re addressing, and whatever comes after “disallow” are URLs you want to block.

For example:

User-agent: googlebot

Disallow: /pictures

This rule automatically tells Googlebot not to index the picture folder of your site. You can also use an asterisk (*) to instruct bots that crawl your website.

For example:

User-agent: *

Disallow: /videos

The “*” tells all bots not to crawl your videos folder.

How to Find a robots.txt File

Once your robots.txt file is ready, it should be placed in your website’s top-level directory. It MUST be named “robots.txt” because it is case sensitive.

You, and anybody else, can find your robots.txt file by adding /robots.txt to the end of any root domain—for example, https://www.google.com/robots.txt.

How to Optimize robots.txt for SEO

How you optimize your robots.txt file depends on your site’s content. There are several ways to use robots.txt to your advantage.

One such way is to tell bots not to crawl your sites thank you pages. So if that page is found at https://bit.ly/3mAZHLq, blocking it in your robots.txt file would look like this:

User-agent: *

Disallow: /thank-you/

How to Test Your robots.txt File

Once you’ve created or modified, found, and optimized your robots.txt file, you’ll need to test everything to ensure they’re working correctly.

To do this, log into your Google Webmasters account and follow the direction here.

You have the option to submit your updated robots.txt file or test your site’s robots.txt file to know if it’s blocking Google’s crawlers.

Click on the robots.txt Tester button.

Select the property the right property from the dropdown.

Once you’ve selected a property, it directs you to an editor. If there’s a code in the box already, delete and replace it with your newly created robots.txt.

Click “Test.” It should be on the lower right part of your screen.

If the “Test” text changes to “Allowed,” it means your robots.txt is valid.

If you encounter any problems, you can edit the syntax directly in the tester.

Continue running the tests until everything is smooth, then upload your robots.txt to your root directory (or save it there if you already had one).

Why Checking Your Robots.Txt Is Important

If done correctly, there should be an increase in your search visibility. Robots.txt also maximizes search engines’ crawl budgets by instructing them not to crawl your website’s parts that you don’t need to rank in SERPs.

You can learn about using robots.txt and its syntax here.

Deindex Site Pages

Even though indexing your pages can increase your authority on search engine results pages, deindexing is just as effective.

How?

Deindexing pages means that search engine results drive traffic to relevant pages. It prevents unimportant pages from appearing when users search the web for your content.

Pages that should be deindexed include:

  • Duplicate content
  • Thank you pages
  • Admin and login pages
  • Internal search results

How to Deindex Site’s Pages

There are two ways to deindex your website pages.

Using Meta Tags

Meta tags — noindex and nofollow tags — are an easy way to deindex pages from search rankings. While adding a noindex tag keeps pages from showing up on any Search Engine Results Pages (SERPs), a nofollow tag stops search engines from crawling links on the selected page.

Inserting the tags is as simple as adding the tag you copied to your page’s Hypertext Markup Language section. Just open the source code for the webpage you intend to deindex. Then, paste the tag into a new line within the <head> section of the HTML.

Always avoid pasting a noindex or nofollow tag outside of the </head> tag as it signifies the header’s end. Save the changes to the code, and you’re done.

Create a robots.txt File

In addition to the details shared above, here are some robots.txt codes that might be helpful:

Allowing everything to be indexed:

User-agent: *

Disallow:

or

User-agent: *

Allow: /

Disallowing indexing:

User-agent: *

Disallow: /

Deindexing a specific folder:

User-agent: *

Disallow: /folder/

Why Deindexing Some Site Pages Is Important

Control what users find. Direct traffic to relevant pages and prevent irrelevant pages from coming up when users search for your content via Google.

Use XML Sitemaps

A sitemap is an XML format, which lists site URLs, each of which has specific metadata. XML sitemaps are essential to SEO since they make it easier for search engines to find websites.

How to Create Sitemaps for Images

By creating an XML sitemap for images, there’s a likelihood that images from the site will appear in Google search results. Using an XML sitemap for images will also help a search engine find content that’s loaded using JavaScript.

The main tags for describing images include:

<image: image> – information about one image.

<image: loc> – URL of the image.

<image: caption> – caption to the image.

<image: geo_location> – image location

<image: license> – the URL of the image license.

How to Create Sitemaps For Videos

Thanks to additional metadata, the probability of a video appearing in Google search results at higher positions becomes better.

The main tags for creating video sitemaps include:

<loc> – web page of the video’s location

<video: title> – the video title (up to 100 characters)

<video: player_loc> – the location of the video’s player

<video: content_loc> – the placement of a specific video

<video: thumbnail_loc> – the video preview (shouldn’t exceed 120×90 pixels)

<video: video> – a container for describing the video

<video: description> – the description of the video (up to 2000 characters)

If you’d rather avoid the manual hassle, you can use:

  • PowerMapper Desktop
  • Screaming Frog
If you use WordPress, these plugins can generate an XML sitemap. A third option is to use online XML sitemaps creators such as
Yoast XML-sitemaps
Google XML Sitemaps XML Sitemap Generator
Rank Math My Sitemap Generator
Premium SEO Pack Web-Site-Map
All in One SEO Pack

Why Using Sitemaps Is Important

Using an XML sitemap makes search engine crawlers more efficient in

  • Prioritizing web pages
  • Fixing the refresh frequency of a site’s pages and
  • Scanning media content

XML Sitemaps are also crucial for scanning the site’s news feed and indexing all the necessary pages.

Use Hreflang Tags for Multilingual Settings

If your website has content in several languages, then the hreflang attribute must be acknowledged and used. For example, if we Google “Amazon official website” in the US, this is the first result:

If we do the same search in France, we see this version of the page:

Hreflang makes that possible.

How to Create Hreflang Tags

Hreflang tags use easy-to-recall and consistent syntax:

<link rel=”alternate” hreflang=”y” href=”https://bit.ly/3iUTMyw; />

Here’s a breakdown of each code:

  • link rel=“alternate”: The link in this tag is an alternate version of this page.
  • hreflang=“y”: It’s alternate because it’s in a different language, and that language is y.
  • href=“https://samplesite.com/alternate-page”: The alternate page can be found at this URL.

So, for English speakers in the United States, a Hreflang tag would be:

<link rel=”alternate” hreflang=”en-us” href=”https://bit.ly/2RETX5a; />

For English speakers in the United Kingdom, it’d be:

<link rel=”alternate” hreflang=”en-gb” href=”https://bit.ly/2FJntUZ; />

How to Implement Hreflang Tags

Google recognizes three ways of using the hreflang tags:

  • HTML tags: You can implement this by adding any appropriate hreflang tags in the <head> tag of your web page.
  • HTTP headers: If you have a non-HTML page such as a PDF, you can use HTTP headers to specify document variants’ relative language.
  • Sitemaps: Since sitemaps can include relevant markup to specify the hreflang of a page and its variants, you can use the XHTML:link attribute.

You can also rely on SEO tools like Rank Math and Yoast to execute hreflang tags on your site.

Mistakes to Avoid When Creating Hreflang Tags

Although these mistakes seem avoidable, you’d be surprised how frequently they occur. They include:

  • Indicating a different language version of the website in the canonical tag
  • Using relative URLs
  • Enter the wrong country code. For instance, if you use hreflang=”uk” instead of hreflang=”en-gb” for the United Kingdom

Why Using Hreflang Tags Is Important

Catering to a search engine user’s native tongue improves user experience. That often translates to fewer people clicking away from your page and returning to the search results.

Implementing hreflang tags also results in higher time spent on your pages and a lower bounce rate. All these ultimately have a positive impact on SEO and site rankings.

Confirm the Correct Setting of Canonical Tags

Canonical tags help search engines recognize which is the original page in case of duplicated pages or content.

In the presence of duplicate content and the absence of this tag, the search engine doesn’t understand which pages are canonical and relevant in the search results.

Thus, by including a canonical tag, you ask the search engine to rank this URL in search results.

How to Write Canonical Tags on Your Site

If you’re writing canonical tags on your site, you should include them in the <head> section in the source code of the page you’re trying to specify a canonical link for. If the tag is not noted in the <head>, search engines will ignore it.

If you use CMS platforms, most of them allow you to add canonical tags without accessing the source code.

How to Write Canonical Tags in WordPress

WordPress allows you to add rel=“canonical” to your pages. The method you use depends on your plugin.

In RankMath, you can find the “Advanced” tab at the bottom of your content editor. Click on it.

Scroll down a little to find the box to add your canonical URL.

For Yoast, find and click on the SEO settings. You’ll be able to write a canonical tag in the window that appears.

Conducting a Canonical Audit on Your Website

Conducting a canonical audit saves you from getting ignored by Google. So, how can you do it successfully?

Review the Code Manually

Manually reviewing your code is beneficial if you want to check a few pages on your site. Luckily, all browsers permit you to view the source code.

In the source code, find the line “rel=canonical” and look at the information you want. Consider using the CTRL + F shortcut to find the necessary lines quickly.

Use Specialized Tools

If you have more than 20 web pages to check on your site, specialized tools are the way to go. Services such as Semrush and Ahrefs provide the ability to audit canonical tags.

Why Using Canonical Tags Is Important

Canonical tags tell search engines that there is a definitive resource or more relevant page on your site. They also help to resolve issues with duplicate content. It’s vital to ensure the correct implementation of the canonical tag to avoid confusing the search engines.

Set up 301 Redirects

A 301 redirect shows a web page has permanently moved from one domain to another.

Simply put, a 301 redirect tells a browser:

“This page has moved permanently. Here’s the new location, and there’s no intention of moving it back.”

And the browser responds:

“No problem! I’ll send your user there right now!”

Understanding how 301 redirects work in technical SEO is essential.

How to Set Up a 301 Redirect

Although you can set up a 301 redirect in many ways, the most common method is to edit your website’s .htaccess file. The file is located in your site’s root folder.

If you don’t see the file, it’s either you don’t have a .htaccess file or your domain isn’t running on an Apache webserver.

Only Apache servers use .htaccess.

And since this process is strictly for Apache, use SEO Book’s Server Header Checker.

Put in your site’s URL and click “Check Header.”

You’ll find your site uses Apache in the “Server:” line. Here’s an example below.

How To Redirect an Old Page To a New Page

If you don’t have a .htaccess file, you can create one using TextEdit (Mac) or Notepad (Windows). Just open a new document and save it as .htaccess, ensure you remove the standard .txt file extension.

If there’s already a .htaccess file on your server, download it to your desktop for easy access and editing. Next, place this code in the .htaccess file:

redirect 301 /old/old.htm https://bit.ly/3mwJqHu

If the file already has code lines in it, skip a line, then input the above code. Save the .htaccess file then upload it to your server’s root folder. You can test the action by typing in the old page address. You should be taken to the new location.

How To Redirect an Old Domain To a New Domain

While you can redirect an old domain to a new one with direct techniques, the code below is just as helpful:

RewriteCond %{HTTP_HOST} ^domain.com$ [OR] RewriteCond %{HTTP_HOST} ^https://bit.ly/2RHuNmk RewriteRule ^home\\. html https://bit.ly/33AI1XM [R=301,L] RewriteRule ^about\\.

Ensure you save and test it before implementing it on your site.

How to Redirect Non-www URLs to www URLs

To redirect all requests to a www URL, you can insert the following lines under RewriteEngine On:

You’ll have yourdomain.com/page1.

You can follow the same format if you want all requests to go to a non-www URL. Just insert these codes at the beginning of your site’s .htaccess file:

So, you’ll have https://bit.ly/3kqYPas.

How To Redirect From HTTP To HTTPS

If you’re redirecting your entire domain from HTTP to HTTPS, you can add these lines at the beginning of your site’s .htaccess file:

If you’re redirecting a specific domain, you can add these lines:

If you’re redirecting a specific folder, insert these lines:

Note: Replace “yourdomain” and /folder with the actual domain and folder name wherever necessary.

Luckily, you don’t have to be technically inclined to handle these redirections. SEO tools and plugins, like Rank Math, can help.

Why Using 301 Redirects Is Important

If you redirect yourdomain.com/page2 to yourdomain.com/page3, the redirected page should retain the originating page’s “power.” With that power in your back pocket, 301 redirects become useful for boosting your site’s organic traffic.

Check for and Fix Broken Links

If your site’s link doesn’t work, it can ruin all of your hard work. Broken links on your website will devalue your SEO efforts and create a bad experience for your users.

How to Find Broken Links

Thanks to technological advancements, there are several tools you can use to find broken links, whether internal or external. And many of them are free.

SEMrush Site Audit Tool

Open the SEMrush site audit tool and enter your site’s URL in the search box.

Click Start Audit. It’ll prompt you to sign in to your account. Enter your password and email.

You can choose the page limit and the crawl source. Audits for 100 pages and below comes free of charge. If you wish to audit more pages, you’ll have to use a paid plan.

Click Start Site Audit. You’ll see the audit running. Give it some time.

You’ll receive a report like this when it completes the audit.

Click on that card to get the full report.

Click on Issues > Categories> Links.

You’ll get a purview of any issues with links, including broken links.

By now, you’d probably notice that you can use this site audit tool to find crawl errors and any other issues that your website might have.

How To Fix Broken Links

Once you’ve identified your site’s broken links, you can fix them by following these directions.

Fix Any Simple Errors or Typos

Sometimes, broken links are caused by simple errors and typos. An example is if you typed “https://bit.ly/3mrQODY” instead of typing “https://bit.ly/2ZOu1Zc,” when writing a page.

For errors like these, you can fix them first as they’ll only take a few seconds. They may also eliminate a considerable part of your website’s broken links.

Set Up Redirects in the Content Management System (CMS)

If your site underwent a redesign, its URL might become deleted or changed, and all the links that used to direct users to that page will lead to a 404.

The best way to fix this issue is to set up redirects. To do this, you should:

  • Go to Administration > find Site building > URL redirects,
  • Click the “Add redirect” option,
  • Fill the “From” and “To” blanks by copying and pasting from the final Broken Link Redirect Report,
  • Select “301 Moved Permanently” in the drop-down Redirect Type menu, and
  • Click “Create new redirect.

You can repeat the process to redirect all the broken links and update the Broken Link Redirect Report.

Why Finding and Fixing Broken Links Is Important

When broken links are neither found nor fixed, your users become frustrated. These links also harm your credibility as an authority.

Ultimately, broken links will cause users to spend less time on your site. This action will prompt search engines to assume that your website isn’t providing a good user experience. If the issue persists, search engines will rank your content lower on the SERPs.

Check for Duplicate Web Pages or Content

Duplicate content or pages are items that appear on more than one website. If you publish your content in more than a place, that’s duplicate content. If you post somebody else’s content on your site or republish yours on their site, you’ll duplicate content issues.

The existence of duplicate content makes it difficult for search engines to determine which one is more relevant to a search engine query. If search engines can’t figure it out, they may exclude all those duplicate contents from the SERP.

How To Check for Duplicate Content

You can use duplicate content checkers to ensure your material is seen as the original. Luckily, you have some resources to help with this.

The Rel=Canonical <Link> Tag

These tags can tell search engines which URL should be used as the original copy of a website. Thus, addressing any duplicate content uncertainty from the search engine’s standpoint.

301 redirects

301 redirects provide a quick and search engine-friendly method of sending users to the correct URL when a duplicate page needs to be deleted.

The “Noindex” Meta Tags

These tags tell search engines not to index individual pages, which might benefit you in the long run.

Google’s URL Parameters Tool

Google’s URL Parameters tool informs Google not to crawl pages with specific parameters. The parameters tool makes it easy for Google to know that your duplicated content is deliberate. Hence, it shouldn’t be considered for SEO purposes.

An alternative route would be to use online resources to check for duplicate content. Some include:

  • Copyscape
  • Plagspotter
  • Siteliner
  • Duplichecker
  • Smallseotools

Why Checking For Duplicate Content or Pages Is Important

You suffer rankings and traffic losses when duplicate content is present. Creating unique and original content then means that you can deliver a superior user experience. It also means that search engines aren’t forced to choose between multiple pages with the same content.

Fix Server Errors

A server error is like the web’s version of a blue screen. This means that a variety of unclear reasons could cause the error.

So, what are these errors, and how can you fix them?

500 HTTP Error (Internal Server Error)

Because this server error is a collective status code for server errors, it’s impossible to determine what the error is at first glance. All the user knows is that the server has encountered and reported an unexpected error.

The actual error could range from invalid ownership, wrong .htaccess file, PHP timeout, and invalid permissions, amongst others.

How to Fix a 500 HTTP Error

If there’s an internal error, the first thing to do is, check the error files.

  • Apache users can find this log at /Applications/MAMP/logs/apache_error_log
  • Linux servers keep error messages at /var/log/httpd/error_log.

You can reload your site to see how an error log was created. This will help you find the error source quickly.

Also, consider previously made changes. Sometimes you might program those changes incorrectly.

If there’s no error message in the error logs, then you should troubleshoot index files. To start this, open the file manager and choose the containing folder of your domain. Keep your eyes open for any files besides index.php, index.html, or default.html.

If other files are visible, you can temporarily rename them to avoid recognizing them as the index files. If this fixes the issue, you should move the additional index file(s) elsewhere. However, if it doesn’t, you need to check the .htaccess file.

Most 500 Internal Server Errors occur because of poorly configured .htaccess files. To access this file, check the public_html folder of your file manager. If you can’t find it at first glance, check for a “show hidden files” option and click it.

Once there, rename it to something like .htaccess_currentdate. That action disables the current .htaccess, and then you can create a new default one.

To create a new default .htaccess file, click on New File from the main File Manager toolbar (should be on the far left-hand side). Name the new file .htaccess.

Then open the code editor and add the following lines:

Save changes.

503 HTTP Error (Service Unavailable Error)

This error indicates that a server is temporarily unable to handle the request. Common reasons for this are that a server is either undergoing maintenance or is overloaded.

In rare cases, an incorrect DNS server configuration may result in an HTTP 503 error message.

Some HTTP 503 error message variants include:

  • Status code HTTP Error 503
  • HTTP 503
  • HTTP Error 503
  • HTTP Error 503 The service is unavailable
  • Error 503 Service Unavailable

How to fix a 503 HTTP Error

Let’s explore some ways that you can fix this error quickly.

Why Fixing Server Errors Is Important

Whether your web pages are loading slowly or your site has crashed, server errors can damage your authority.

If your users can’t access your site, they’ll quickly move to your competitors’ sites, leaving you with a revenue loss.

Craft Interesting 404 pages

Your 404 page is a landing page no one wants to get on. But if you do your job well, your users wouldn’t mind landing on it. Creative 404 pages wield a significant influence on how a customer perceives a brand.

If users would land there anyway, why not make the most out of it?

What an Interesting 404 Page Should Include

Although what your 404 page looks like is dependent on what your brand is, there’s a need to ensure that you include these elements when designing one.

  • An Error Message: Your user needs to know that they’ve landed on an error page
  • Brand’s Look and Feel: Even though it’s an error page, it should match what your brand represents
  • A Funny Anecdote: If you can, you should include a funny anecdote – maybe a joke or witty saying.
  • Link(s) To Your Best Content: Adding three or four links to some great content on your site will lead visitors to something they might find interesting
  • A Call to Action: Since the 404 page serves as a landing page, you should include a call of action – a download or signup button, or even a search bar

Whatever you decide on, ensure that your message on the error page is simple, sharp, and straight to the point.

Why Crafting an Interesting 404 Page Is Important

By building a personalized 404 page, you’re giving your visitors a superior user experience. For example, when a user finds helpful links on the landing page, they have a way of the error page.

So, instead of leaving your site altogether, users will click on the provided links or find what they want through the search box. In other words, people spend more time on your site.

Manage Your Links

Google puts a lot of weight on links. It’s one of the top search ranking factors. So pay attention to it.

How to Use Links

Before we address how you can use this powerful tool to your advantage, let’s look at the types of links: nofollow and dofollow.

While dofollow links tell search engines to pass ranking power from a website to the target page, nofollow links don’t.

In short, nofollow links instruct search engines not to follow specific links. Since all links are dofollow by default, you need to create a nofollow link. For this, you need to add the rel=“nofollow” tag inside your code.

If a default dofollow link looks like this:

<a href=”https://bit.ly/32IoWnb;> marketing</a>

A nofollow link that includes the rel=“nofollow” attribute should look like this:

<a href=”https://bit.ly/2ZOu7jw rel=“nofollow”> marketing</a>

You should use the nofollow link if you don’t want to lose your credibility, or your site is filled with “user-generated content.”

You can use most SEO tools like Yoast and Rank Math to manage your dofollow and no-follow settings to other sites. Alternatively, if you use WordPress, use a dedicated tool like WP External Links to manage your links.

Why Winning Backlinks Is Important

When sites link to you, it increases your popularity and authority with search engines, boosts value, and encourages more backlinks. Plus, a study showed a positive relationship between a page or site’s backlinks and its rankings in the search engine result pages.

Create an Ideal Header (H1)

Although many SEO trends have come and gone, H1s have remained significant. The fundamental improvement of your site’s H1 tags shows an average of nine percent increase in traffic.

H1 is an HTML tag that implies the first heading on a page. A typical H1 tag looks like this:

<h1> the name of your page or post </h1>.

Tips For Creating an Ideal H1

The following tips will help you in creating captivating H1 s for your content.

The H1 Should Describe the Content’s Subject and its Purpose

Since this tag is for the main title, it should reflect the content’s purpose. This makes it easy for search engines to find it while helping users understand what information to expect and how interesting or useful it’ll be.

The H1 Tag Should Contain the Same Idea as the Title Tag

Although they’re not the same, the H1 and title tag should contain the same idea. In some instances, the H1 can be longer and broader than the title tag. More details can be found below.

The H1 Tag Should Include Keywords

Using focus keywords is one of the most implemented SEO practices. For maximum results, you should use the same keywords in the H1 and the title tag. Although you can use more keywords, it’s essential for you not to oversaturate them.

Get the Right Length for the H1

Finding the perfect length for your header tag is both a science and an art. If it’s too short, it will seem generic. If it’s too long, you’ll lose your user’s interest quickly.

SEO experts recommend that H1 s should be between 30 to 60 characters.

The H1 Tag Should Be User-Centric

Since you want to keep users interested in your site, focus on the user’s reason for finding that content.

Use One H1 Tag on the Page

An SEO H1 Tag should be used so sparingly that there’s only one H1 tag in your HTML code. Why?

There’s no benefit to having multiple H1 tags per page. Also, having more than one H1 per page can confuse search engines and your users.

If you want to confirm that your H1 tags are optimized, you can use an H tag checker to scan your content. After this, you’ll get a list of problematic URLs and tips on how to fix them.

Why Creating an H1 Title Is Important

A well-crafted H1 tag sets the tone for your content and captures your users’ attention. Your H1 title is vital to your SEO success.

A study discovered that the page title tag and website headings, especially the H1 s, play crucial roles in search engines’ organic rankings.

Create Search Engine Friendly Page Title Tags

Page title tags are one of the cornerstones of an SEO strategy. For some SEO experts, title tags are the next most important on-page ranking factor for SEO, after content.

Why?

The title is your site or page’s message to the world. It attracts a consumer’s attention and even prompts them to click on your site when it appears in the search results.

How to Create a Search Engine Friendly Title Tag

You can get closer to the number one spot on the search results page with an optimized title tag.

So, how do you create one?

Before you can create a search engine friendly title, you need to write one. To this end, you should craft a title tag that’s unique, creative, straightforward, and reflective of your products or services.

This title tag should contain your focus or main keyword(s). If it’s possible, your title tag should start with the focus keywords.

Once the title tag is written, you’ll need to set it as your site or page title. The platform you use determines how you handle this. If you use WordPress, you’ll have no problem setting it up.

However, you might have some issues if you use a different content management system or host.

Creating a Title Tag on WordPress

All you need to create a title tag here is the Yoast SEO plugin. But if you don’t have it installed, go to Plugins > Add New >

Type “Yoast” > look for “Yoast SEO” > click “Install Now” > click “Activate.

Now that the plugin is set up, you can edit the title to generate a title tag for a post or page by navigating to that content, then opening the editor.

Below the text field, there’s a Yoast box where you can click on “Edit Snippet.

You’ll find a placeholder in the SEO title box; Title, Page, Separator, Site title.

Delete the placeholders and enter your optimized title.

You can return to this section at any time to edit this SEO title.

Creating a Title Tag on a Non-CMS Hosted Site

If your website isn’t hosted on a CMS, you can create your title tags by editing your HTML. First, you should access the HTML for your page.

It’s recommended that you ask your hosting service how to do this. Once you’ve accessed the editable HTML, ensure you’re between the <head> tags.

There might be an additional code, but that’s nothing to worry about. To create the title, use <title> tags.

For example:

<head>

<title> your domain title – your company</title>

</head>

Save the code.

Creating a Title Tag Without WordPress or a Custom Site

If you fall under this category, it means your web host has a different setup, or you have a unique CMS. Reach your web host or CMS provider to guide you on accessing your site’s HTML so you can edit your page title tags.

Why Having an Optimized Title Tag Is Important

The first reason for a title tag’s impotence is that both search engines and humans will see it as a useful page. Without an optimized title tag, search engines might determine that your page isn’t good enough, and users might skip over it.

Also, title tags are what users will see if your page is shared on social media. Simply put, an optimized title tag means maximum visibility, while an inefficient title tag will sink your page.

Create the Right Meta Description

A meta description is the part of the HTML that gives a short overview of your website. It’s the short snippet that you see in Google’s organic search results under the title of a site in the SERP.

Meta descriptions invite clicks from searchers. Hence they influence your rankings indirectly.

Let’s say you go to type “hairstyle inspiration” into a search engine; it’ll lead you to the SERP. Here, you’ll find several organic search results.

While the blue words at the top are the title tags, the description below is the meta description.

How To Write a Great Meta Description

If you want to attract more consumers, the following steps will help you.

Character Count

Although there’s no such thing as the right length, you should ensure that your meta description is short, unique, and creative at the same time.

If you check Google’s search results, you’ll mostly find meta descriptions between 120 to 156 characters.

Make it Actionable

You should make your description active, motivating, and actionable. A good meta description should directly address your consumers so they know what they’re up for if they click on the link.

Use Keywords

Without oversaturating it, you should use your focus keywords. If a query’s search keyword matches a part of the text in your meta description, search engines will be more inclined to highlight it in the search results.

Be Specific

Let’s assume you have a product for tech-savvy consumers. An excellent trick would be to focus on the technical specifications of the product.

You can include details about the stock keeping unit, manufacturer, and price. If a visitor is looking for that particular product, there’s a high chance; they’ll click on your link.

Let Your Meta Description Match Its Content

If you try to use clickbait to get users to your site, Google will find out. You might even be penalized for it. Besides that, you might see an increase in people clicking away from your site if the meta description doesn’t match its content.

How To Create a Meta Description

If you’re on WordPress and you use Yoast SEO, adding a meta description is easy. Simply click the “Edit snippet” button to open the editor. There, you’ll find input fields for editing the SEO title, the slug, and the meta description.

Once you start typing in the meta description section, the snippet preview at the top of the snippet editor will immediately show your new text. Below the input field, there is a bar that changes color depending on your progress.

It’s orange when you start typing, it becomes green when you’ve got enough information, and turns orange again when you’ve added too much text.

Why a Meta Description Is Important

A meta description is relevant because it helps convince people to click on your organic result listings link.

Get an SSL Certificate

A security sockets layer is a type of encryption technology that makes data that is transferred between users and a website unreadable. It prevents malicious third parties from intercepting a user’s data or information.

An SSL certificate is a visual indicator that users can trust your site, especially if you have features for:

  • Logins
  • Forms that ask for personal data
  • Credit or debit card transactions

How to Get an SSL Certificate

First, you should decide what type of certificate you need. You can choose from:

  • Extended Validation (EV) SSL Certificate: Although they’re the most expensive SSL certificate to obtain, they’re valuable. They’ll show the business name and country, the padlock, and HTTPS.
  • Organization Validated (OV SSL) Certificate: The OV SSL certificate verifies your organization and domain name’s authenticity. It offers a medium level of encryption and can be obtained in two steps.
  • Domain Validation (DV) Certificate: You only need a few company documents to apply for this certificate.
  • Wildcard SSL Certificates: This certificate falls into the “domain and subdomain number” category. If you purchase a certificate for one domain, you can use it for subdomains.
  • Unified Communications (UCC) SSL Certificate: Also known as Multi-domain SSL certificates, UCCs permit multiple domain names to appear on the same certificate.
  • Single Domain SSL Certificate: This certificate protects just a domain.

Another factor to consider is a certificate’s price. You can get a free SSL certificate or pay a monthly fee to obtain a custom certificate.

Next, you should consider the validity period of an SSL certificate. Although most standard SSL certificates are automatically available for one to two years, you can look at other longer-term options if that’s what you want.

How to Tell If Your Site Has SSL

When users visit your website, they can tell if you have SSL with a few distinct pointers.

  • Your URL says, “https://” instead of “http://.”
  • You have a padlock icon in your address bar.
  • Your certificate is valid.

If you want to confirm the third pointer, you can open Chrome, go to View > Developer > Developer Tools > Security tab.

Clicking the View Certificate button will give you more information about the SSL certificate, including its specific validity period.

An alternative would be to use online sites, like httpcs.com, to confirm a certificate’s validity.

Why Having SSL Is Important

All websites need to prioritize security. And if you don’t think it’s necessary or that important, you’re mistaken.

Recent research discovered that 85 percent of consumers avoid shopping on unsecured websites. Also, Google Webmaster Trends Analysts revealed that they include SSL presence in Google’s search ranking algorithm.

Detect Mixed Content and Avoid Blocking

Mixed content occurs when the original HTML is downloaded over a secure HTTPS connection other contents like stylesheets, images, and videos, are downloaded over an insecure HTTP connection.

How To Check for Mixed Content

To root out your mixed content, you’ll need an SSL mixed content checker. The SSL checker is a tool that confirms that you’ve correctly installed an SSL certificate on your site. Some include:

  • Wormly
  • SSL checks and
  • Observatory

How To Remove Mixed Content From Your Site

To ensure your site returns to visibility in search engines and ensure its safety, you should perform the following steps:

  • Install an SSL Certificate: An SSL certificate provides extra security for you and your users. It also allows your site to function through HTTPS.
  • Install a 301 Redirect: Once you’ve updated your site and switched from HTTP to HTTPS, you should consider installing a 301 redirect. If you ignore this step, users may unintentionally use the old, unsafe version of your site or not find you at all.
  • Remove the HTTP hyperlinks: To do this, you can use the Google audit system. To test it, install Chrome Canary and use Lighthouse. Once you’ve have configured the tool, enter these lines to start the audit:
    • lighthouse –mixed-content URL of your website
    • Lighthouse will report the unprotected links on your site that need to be replaced or deleted.

Why Detecting Mixed Content Is Important

Sites with mixed content are more vulnerable to security risks. Also, mixed content can reduce your site’s search ranking, and Chrome might block the site.

If the user attempts unlocking the contents and entering personal data, the browser will re-indicate the potential danger and issue a second warning.

A customer or client — new or old — might just give up on visiting your site. Ultimately, nobody will view an ad or make a purchase.

Optimize Your Website for Mobile Devices

Smartphones quickly moved from pricey, revolutionary technology to a normal part of daily life. Today, it’s estimated that more than 5 billion people have mobile devices, and over half of these connections are smartphones.

What’s more?

Over 50 percent of global website traffic came from mobile devices in the second quarter of 2020. These staggering statistics mean that having a mobile-friendly website isn’t optional anymore.

How To Make Your Site Mobile-Friendly

The following steps can ensure your site works well for your mobile visitors.

Make Your Site Responsive

With responsive design, your site can become mobile-friendly without limiting the information your mobile users can access.

Let People Find Information Easily

Make your site easy to navigate on mobile. If you’re wondering what to put in prominent locations, an excellent place to start is addressing your mobile users’ frequently asked questions.

If you’re uncertain about what your mobile visitors look for on your site, use your analytics to get the data. In Google Analytics, you can add Mobile Traffic as a Segment in the Behavior section. This allows you to see how mobile visitors interact with your website.

Avoid Text-Blocking Ads and Pop-Ups

If you want mobile visitors to have a positive user experience, consider not using text-blocking ads and pop-ups. If they’re too important to abandon altogether, consider disabling them for mobile users.

Alternatively, you can tweak it up, so a pop-up only appears when a mobile user scrolls to the page’s bottom.

Simplify Your Web Design

Consider using and sticking to a minimalist design that makes it easy for mobile users to find their way around. By decluttering the web pages, your site will load faster.

Avoid Using Flash

Using flash on your site can slow down a page’s load time. Since Android and iOS devices don’t support flash, your mobile users will be left out when you choose to build a website that depends on flash animation.

Run Mobile Tests Regularly

You can occasionally browse your site via a mobile phone or tablet. By doing this, you’ll see if there’s anything that needs to be scrapped or tweaked.

The faster you notice your site’s problems, the sooner you can update it to provide a seamless mobile-friendly experience.

You can check if your site is genuinely mobile-friendly on the search console.

Why a Mobile-Friendly Site Is Important

With a mobile-friendly site, your users can easily access and share your content online. It’s also a free way to rank better on search engines.

Improve Your Page Loading Speed

Page load time is the average period it takes for content on your site to load. Think your page loading speed doesn’t matter?

Think again. Forty percent of users abandon a site that takes longer than three seconds to load. Also, a one-second delay in page response can result in a seven percent reduction in conversions.

YouTube video

How To Improve Your Page Loading Speed

Test your site speed with PageSpeed Insights. And then use the recommendations to improve your site speed.

google page speed insights semrush

You can improve your page loading speed with the following steps.

Enable Compression

To reduce HTML, CSS, and JavaScript files larger than 150 bytes, use Gzip — a software app for file compression.

While you shouldn’t use gzip on image files, you can compress them in a Photoshop program. Using Photoshop will allow you to maintain control over the image’s quality.

Minify and Combine Files

By removing spaces, commas, and other irrelevant characters, you can increase your page speed. You should also remove unused code, code comments, and formatting.

Combining files is easy. If your site runs multiple JavaScript and CSS files, you can combine them into one. You can use WordPress plugins like WP Rocket to hasten the process. Alternatively, you can use Google’s recommended tools, UglifyJS, and CSSNano.

Reduce Page Redirects

Every time a page redirects to a different one, your user has to wait for the HTTP request-response cycle to finish. If your mobile redirect pattern looks like this: “domain.com -> https://bit.ly/32Ij8dG -> m.domain.com -> m.domain.com/home,” each of those two extra redirects slows your page down.

Use a Content Distribution Network

A content distribution network (CDNs) is a network of servers that distribute the load of delivering content. Using a CDN provides a faster loading speed of your website. They also prevent site crashes in case of traffic surges.

Why Improving Your Page Speed Is Important

Having a page that loads fast is an indicator of your site’s overall user experience. In other words, if your pages load fast, they’ll deliver content faster and, ultimately, satisfy your users’ needs quicker.

Build a User-Friendly Website

Before the term “user-friendly” was coined, website developers and users had to describe the features that made a website easy to use. Meanwhile, a poorly designed website was described as one that didn’t meet user expectations.

With so many impressive web design and growth trends, landing on a so-so website is frustrating. If your website makes it hard for users to find what they are searching for, is loaded with broken links, or takes too long to load, it shouldn’t exist.

Thus, keeping your users on and encouraging them to return to your site means investing in a user-friendly design.

How To Build a User-Friendly Site

To effectively build a site that’s user friendly, you should:

  • Keep navigation simple
  • Make your pages load faster
  • Make your content easy to understand
  • Include a clear call to action(s)
  • Combine visual aids and text for clarity
  • Make your content shareable
  • Remember mobile users

Why Building a User-Friendly Site Is Important

A user-friendly website will boost your site’s traffic. Eighty-eight percent of Americans have unpleasant feelings about brands with poorly performing websites and mobile apps.

Additionally, the more user-friendly your site is, the more confidence you’ll inspire in the consumers who use it.

Optimize Images for SEO

Humans process images better than text. So an image-rich content will engage your users better and help them remember it for longer.

In practice, optimizing images means you’ll deliver it in the right image format, dimension, size, and resolution while maintaining the smallest size possible.

How To Optimize Images for SEO

You can enjoy the benefits of optimized images with the tips below.

Find Images That Match Your Content

While using original photos are better than stock images, it’s more important to use relevant ones. For example, if you’re writing on your speed dating experience, don’t use other people’s speed dating images.

You can find free and useful images on Unsplash, Flickr, and Pixabay websites.

unsplash homepage

Pick Fitting File Names for Your Images

Just like the above point, saving your images with fitting names is crucial. If you’re creating content about the Eiffel Tower and using a photo showing a sunset in Paris, the file name shouldn’t be DSC5672.jpg.

A fitting filename would be eiffel-tower-paris-sunset.jpg, ensuring the main subject of the photo (and your content) is at the beginning of the filename.

Use the Right Image Format

Although there’s no right format for images, it’s recommended that you:

  • Use JPEG for large pictures or illustrations,
  • Use PNG if you want to preserve your image’s background transparency,
  • Use WebP for its high-quality results with smaller file sizes, or
  • use SVG for icons and logos.

Use Alternate Tags

Alternate tags help search engine bots to index your image content. A reasonable alt tag provides context while helping visually impaired users.

Add Captions

Although image captions may not directly impact SEO, they are visible on your web page. And their presence can add to your visitors’ experience.

Why Optimizing Image for SEO Is Important

If used correctly, images help readers understand your article better. Plus, images with related text most likely rank better for the keyword it’s optimized for.

Wrapping It Up

Technical SEO is an ongoing process, and it would be impossible to include all steps in one guide. That said, if you tackle all the items above, you’ll be well on your way to higher search engine rankings.

You’ll also be ahead of your competition — which is all that matters. So, get started! Good luck.

The post A Step-By-Step Guide To Technical SEO appeared first on Ecommerce Platforms.

source https://ecommerce-platforms.com/articles/technical-seo-guide

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A Quick Fastreel Review: Everything You Need to Know https://www.kayenre.com/a-quick-fastreel-review-everything-you-need-to-know/ https://www.kayenre.com/a-quick-fastreel-review-everything-you-need-to-know/#respond Fri, 18 Sep 2020 13:50:25 +0000 https://www.kayenre.com/?p=31225 You’re probably here because you’re a big fan of making home videos of special occasions. Birthdays, weddings, parties – you name it, you’re going to capture it on tape. Or, perhaps you’re a blogger? Or you’re a social media pro who wants to create slick videos to share on Facebook, Instagram, YouTube, etc. Motivation aside, […]

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You’re probably here because you’re a big fan of making home videos of special occasions. Birthdays, weddings, parties – you name it, you’re going to capture it on tape. Or, perhaps you’re a blogger? Or you’re a social media pro who wants to create slick videos to share on Facebook, Instagram, YouTube, etc.

Motivation aside, we know there are tons of video making software apps out there. So, it can seem truly overwhelming and, if we’re honest, overly complicated, to find the right one to fit your needs.

However, if you want to make top-quality video content quickly and simply, it’s worth investing a little of your time to choose the best platform, right?

That’s why we’re here to take the headache away by providing a quick review of one of the most popular online video editing programs on the market: Fastreel.com.

We’ll cover:

  • Who’s Fastreel?
  • Fastreel’s primary features
  • Fastreel’s prices
  • Fastreel’s customer support and learning
  • Fastreel’s pros and cons
  • What we think

That’s lots to talk about, so let’s get going.

Who’s Fastreel?

fastreel homepage

Fastreel is a software platform that allows users, amateurs, and pros, to produce and edit online videos without having to download a thing. Depending on the user’s preferences, they can do this using one of Fastreel’s online templates or via a series of online tools.

Fastreel is part of the Movavi stable, who began life as a start-up in 2004 and, according to its website, offers a series of “multimedia programs that help you have fun with your videos, music, and photos on any platform and any device.” Movavi does this by creating powerful software that allows customers to edit, enhance, and share their video content online.

Their vision? According to their founder Sergei Pavlishin: “to make every user happy.”

Fastreel is part of that vision, allowing video editors to:

  • Use built-in templates
  • Add music and text
  • Export your work in low or high quality
  • Upload videos to Facebook or YouTube without leaving Fastreel’s site

So now you’ve got a general idea, let’s take a more in-depth look at what Fastreel can actually do.

Fastreel’s Primary Features

fastreel templates

As we’ve already hinted at, Fastreel allows users to create videos using a series of templates or via online tools.

Below we walk through both options:

Templates

Looking at the ready-made templates, these enable you to create an intro, outro, adverts, birthday or wedding videos, a memory of graduation for all the family or near-on any other type of special occasion you want to commit to memory.

There are 28 templates to choose from, and they’re named according to the type of occasion you want to commemorate. Aside from those listed above, there are also templates for video presentations, Valentine’s Day, holiday videos, movie trailers, workout videos, etc.

Users choose the template they want, and Fastreel walks them through what to do inside of their video editor. This includes helpful ideas on how to shape the video. For example, if you’re going to create a birthday video, the top suggestion is to “Tell the Story of a Life” alongside “Make a Birthday Ecard.” You simply click the “make this video” option, and it takes you to a screen where you can start creating your video.

Online Tools

fastreel online tools

If you want greater editorial control, Fastreel’s online tools grant you that.

These tools include:

  • Make a video
  • Compress a video
  • Make a slideshow, for example, for a business presentation
  • Cut a video if it’s too long
  • Crop a video including rotating and flipping clips
  • Change the video’s speed, i.e., make it faster or slower
  • Merge videos
  • Mute a video
  • Add music and adjust its volume; choose different types of music to suit your video
  • Resize a video

Each of the features enables you to edit your video inside of your internet browser. There are so many different tools it’s tough-going to go into them all here, so by way of an example, we’re going to imagine we’re making a wedding video.

So, we clicked on “make a video,” and here’s what happened:

You simply add/upload the video you’ve already filmed onto the Fastreel site in either JPEG, MP4, PNG, or GIF format (up to 500MB total in size).

Fastreel allows you to customize your video, add in clips and pictures, arrange which order they go in. Then, once you’ve done that, you can select the transition style and the image display duration. You can also upload your own soundtrack or use music from Fastreel’s online library.

After that, simply select export, and click download. Because Fastreel’s interface is so intuitive, you don’t really need any editing skills. Once you’ve finished creating your video, you can share your work on Facebook or YouTube from inside of the Fastreel dashboard.

So far, so great, but how much do all these features cost? Let’s take a look.

Fastreel’s Pricing

fastreel pricing

There are three price packages: Free, Single-Premium, and Unlimited Premium. If you pay annually, prices for Unlimited Premium are 25% lower than if you pay monthly.

All three plans unlock access to the features we’ve already covered. However, if you opt for the free option, your video will have a watermark, the video quality is low, and the output quality is limited to 480p.

Single-Premium costs $5.95 per video, and you can pay annually or monthly; the price stays the same. For this, you lose the watermark, get high-quality video content, and a one-time premium export. For each video you make, you’re allowed to use one tool or template, and you can save the result. If you want to use another template or another tool, you pay another $5.95, and so on.

Lastly, the Unlimited Premium Plan is undoubtedly the best value at either its discounted annual rate of $14.95/mo or its per month price at $19.95/mo. This option may seem expensive and is likely aimed at either enthusiastic amateurs or pros who need to create slick-looking social media videos or content for their blogging site.

Fastreel’s Customer Support

fastreel customer support

We all need help now and again. So, you’ll be pleased to hear that Fastreel has a simple FAQ section on its site that answers questions on topics like cancellation, video editing, payment options, payment problems, etc.

The Fastreel Support Center page on its website covers the above, and you can leave feedback about the program and how it might improve. If you have an issue, you can contact Fastreel’s support team via an online form. Unfortunately, there’s no phone option or instant chat available.

That said, there’s a Learning Portal. Here you can source help on various video-related topics, including video editing tips and tutorials, media conversion and format help, photo editing tips and tricks. That’s as well as more detailed tutorials such as “The Difference in 1080p vs. 4K and “Best youTube to MP3 Convertors.”

Lastly, there’s also a blog. Here you’re redirected to the Movavi site where you can read articles or watch videos (naturally!) on a variety of topics. For instance, “Keep Calm and Carry On Filming: 11 Rules for Daily Vlogging,” “How to Make a Video Podcast: An Ultimate Guide for Beginners,” and “How to Become a Video Editor: And Earn Good Money!”.

Fastreel’s Pros and Cons

Let’s start with the perks…

Pros 👍

  • There’s a good selection of templates to choose from
  • There’s a template preview option
  • There’s a free version for you to try before you actually buy anything
  • Its website is straightforward to navigate
  • You get access to an audio library, so you don’t have to shell out loads for licence-free music.

Cons 👎

Now for the drawbacks…

  • The free version has limited capabilities, including low video quality.
  • Free-version videos have a watermark that you can’t remove.
  • You can’t switch templates mid-creation. You have to wrap up what you’re doing and then choose another template from the gallery.
  • All the support is online, even for Premium customers – you can’t call a support agent.

Our Final Thoughts

So there you have it, our quick Fastreel review. We hope you’ve found it helpful. Let us know what you think about it and how you get along in the comments box below. We’d love to hear all about your video content.

The post A Quick Fastreel Review: Everything You Need to Know appeared first on Ecommerce Platforms.

source https://ecommerce-platforms.com/articles/fastreel-review

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Ecommerce Content Marketing – A Beginners Guide for 2020 https://www.kayenre.com/ecommerce-content-marketing-a-beginners-guide-for-2020/ https://www.kayenre.com/ecommerce-content-marketing-a-beginners-guide-for-2020/#respond Thu, 17 Sep 2020 13:50:26 +0000 https://www.kayenre.com/?p=31223 Conversions are the lifeblood of a successful online store. Period. Otherwise, you’re just another digital store owner pursuing a hobby rather than a business. Cue, ecommerce content marketing strategy. Digital stores that publish compelling content boast an average conversion rate of 2.9%. Whereas, websites that don’t, only achieve a crummy 0.5% in comparison. Which category do […]

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Conversions are the lifeblood of a successful online store. Period.

Otherwise, you’re just another digital store owner pursuing a hobby rather than a business.

Cue, ecommerce content marketing strategy.

Digital stores that publish compelling content boast an average conversion rate of 2.9%. Whereas, websites that don’t, only achieve a crummy 0.5% in comparison.

Which category do you want to fall into?

Let’s dive into content marketing in more detail.

Why Ecommerce Content Marketing?

In the words of Seth Godin:

“Content Marketing is all the Marketing that’s left.”– Seth Godin

The man speaks sense!

You’ve heard it before- content is king. There’s a reason people are screaming it from the rooftops, it’s true. So, start taking action!

You can engage with potential customers in a way that boosts trust and develops a sense of brand loyalty. When done correctly, this is powerful stuff.

What is a Content Strategy for Ecommerce?

To help you understand how significant content marketing is for your e-commerce site, let’s take a closer look at what it is, and how it works.

The unfortunate truth is that despite positive references to content from countless market leaders like Seth Godin, many business leaders still ignore the benefits of content creation. Entrepreneurs with their own ecommerce brands assume that the most important thing they can do to generate sales is advertise through paid marketing and produce the right products.

However, what these ecmmerce companies don’t realize, is that content marketing is the catalyst that supports every other marketing activity that you do. With the right content, ecommerce companies can strengthen their brand image, increase traffic, and improve their chances of conversions, all in one step.

So, what is content marketing?

Content marketing is the art of creating various formats of content, like tutorial videos, written articles, infographics, and podcasts. You share that content with a targeted audience with the goal of generating as many leads and opportunities as possible.

How to Find Inspiration for Ecommerce Content Marketing

Developing a content strategy for ecommerce means figuring out how to connect with your audience and elevate your brand through the right articles, videos, and more. The biggest challenge for most business leaders is figuring out what their content should be about.

The first thing you need to know is that while written text is usually the most popular form of content marketing for beginners – it’s not the only option. Aside from blogs and articles, companies can invest in press releases, whitepapers, case studies and eBooks. You can also consider:

  • Video marketing, such as live videos, Q&As or how-to content
  • Infographics and informative images – great for social media
  • Podcasts and audio bites – ideal for audience members on the move

The kind of content that you produce will depend on your target audience, and how they consume information or entertainment online. If you need some help dealing with the initial brainstorming moments, try the following techniques.

Speak to Your Audience

The easiest way to make sure that you’re producing the right content (beyond your product pages), is to speak to your target audience. Ask your customers about the kind of challenges they face each day, or just listen to their conversations on social media. You can even run polls and quizzes to learn a little more about the buying journey for your clients.

Check out the competition

Your competition is another excellent source of information for ecommerce marketing. Find out what kind of content they’re producing for your target audience and use it to inspire your own publications. Remember, don’t just reword the same articles as other brands. Add new insights, information, and helpful insights to the mix too.

Consider your own experiences

You probably didn’t go into business without learning a bit about the industry you’re in. Often, the best companies emerge because the CEO had a problem that he or she wanted to fix. Before you start investing in your ecommerce marketing, look at the mission and purpose behind your ecommerce store. You’ll need to build brand awareness that presents your venture as the perfect solution to a specific problem.

What to Do Before You Start Creating

To develop a solid content strategy for ecommerce, you’ll need to think about accessing multiple different kinds of content. This includes a mixture of videos, written blog posts, audio, eBooks, and other excellent sources of entertainment and education.

To begin putting your plan into motion, ask yourself what you’re trying to achieve with your content marketing. In the long-term, you want to drive conversions. However, initially, your main focus might be on building traffic and thought leadership.

Your content marketing process needs to move your audience through every stage of the funnel. This starts with developing brand awareness through guest blogs and LinkedIn posts. Then, once your customer knows about your company, you can move onto more advanced content options.

Before you begin creating:

Identify your Target Audience:

This might sound strange, but you’d be surprised how many companies in the ecommerce landscape jump into action without actually knowing their target audience. They have a general idea of the kind of customer that they’re speaking to – but that’s it.

Unfortunately, most of the time, this isn’t enough. Business leaders need a crystal-clear understanding of their target audience before they start the creative process. This means learning everything you can about age, gender, dislikes, likes, habits, and more.

Identifying the target market for your startup will guide you through everything you need to do to make your content a success. Try creating a handy user persona that you can use whenever you need to create a new content marketing message.

Find the Right Platforms

Once you know what your target audience looks like, you can begin to think about where you’re going to connect with them. Content marketing is all about connecting with your audience through various touchpoints in the buying journey.

For instance, social media is an excellent way to distribute content. This tells you more about your target audience too, because you can pay attention to the conversations that people have about your industry and brand. Many social media solutions also come with their own analytics tools.

Remember that social media isn’t your only option though. When you know what type of content you’re creating, you can look into things like posting on forums or online communities like Reddit. You might product guest blogs that you share with another e-Commerce website in your industry to develop your brand’s image. Or you might look into getting some of your good content published on a news curation site.

Have a plan for Distribution

Below, we’re going to discuss some of the things you can do to create engaging content and share it with your customers on a massive scale. However, before you begin looking at content marketing examples, it pays to have a good idea of how you’re going to manage the distribution process.

Remember that some of the most successful ecommerce business owners will share articles and other pieces of content on multiple platforms at once. This could mean publishing on a website, sharing through email marketing, and showcasing links on social media too.

Although the process of creating content is essential, it’s also crucial to ensure that you’re delivering it to the people who need it in the right way too. If you’re worried about distribution, it may be worth having a professional from your marketing team ready to distribute and share in the right places whenever a new piece of content is available.

Some ecommerce companies build entire content marketing teams, where each individual is responsible for a different part of creating and promoting a piece of content.

Let’s Get The Ball Rolling

To kickstart your content ecommerce content marketing campaign, there are a few pieces of advice you should note ( if you want to see results).

1. Avoid Distraction

All too commonly, entrepreneurs fall into the trap of becoming a jack of all trades. There’s no way you can master every social media platform and every kind of content.

To get started, pick a method you’re comfortable with and stick with it. It’s the only way to avoid distraction. Staying focused is imperative if you want to see conversions.

💡 Top Tip: try asking yourself; how do I envision communicating the benefits of my product? What kind of content does my market enjoy?

Once you’ve answered these questions, you have something to work with.

However, if you don’t know where to begin, you can’t go wrong with email marketing, especially if you already have an email list.

As many as 74% of successful B2C marketers utilize this method. It’s a fantastic way of providing value to customers- so, get on the bandwagon!

Email Marketing 101: A Few Things You Should Know

Automation is key. Did you know services like MailChimp and Aweber allow you to send automated emails? You can schedule:

  • Welcome emails,
  • Newsletters,
  • Promotional emails,

You name it!

The primary aim of your copy should be actionable content- your subscribers will LOVE this! Always lead from a place of service.

Obviously, customer retention is key to a successful online store; repeat customers are way more profitable than one-off purchasers.

This is where email marketing comes into its own. You’re continuing to build a relationship with prospects which increases the likelihood of them returning to your shop.

Don’t have an email list to kickstart your ecommerce content marketing plan?

That isn’t a problem- start building one.

Insert a field for customers to enter their email address as they check out. Don’t forget to put a checkbox that gives you permission to email them in the future.

You could also create a lead magnet that encourages prospects to opt into your mailing list. For example, give away a free e-book, a cheat sheet, webinar training, etc. in exchange for their name and email address.

Then, start sending emails to customers who’ve abandoned their cart. Send a gentle reminder of their near-purchase. Sometimes people forget, and this triggers them to return to your store and seal the deal!

You could also send product recommendations based on their previous purchases. You’ve probably seen on Amazon the ‘customers who bought this item also bought this’ section. Replicate this in your recommendation emails.

amazon for ecommerce content marketing

2. Get Blogging

Blogging is terrific for getting up and running straight away.

Blogging and email marketing virtually go hand in hand. Like we’ve already said, you need something of value to message your subscribers- and what could be better than an informative article?

💡 Top Tip: insert license-free imagery into your written content to increase engagement. Unsplash and Pexels are a couple of the best databases for these kinds of photos.

Or, perhaps videos are more your thing? Never fear, embed clips you’ve already published on YouTube to build your blog (more on video marketing later).

Need inspiration for your next blog post? Check out these ideas to help get the ball rolling:

Product hacks: how can you use your products in an inventive way? Putting an innovative twist on something ordinary is a fabulous way of engaging with your following.

Interview people your audience look up to. Who do your customers admire? Look for aspects of the interviewee’s story your customers will resonate with. People love this!

Checklists: Create a list that helps people use your products, or provides them with info they’re interested in.

For example, if you’re selling beauty products compile a checklist helping women to master the art of contouring. Or, if you’re marketing golfing accessories create a list advising golfers on how to perfect their swing.

These are punchy pieces of content, that provide value, and demonstrate you understand what your audience want and need, people, appreciate that!

Share your story. This is key to building rapport with readers. Do you have a tale to tell about why you created your company?

People love to get a sneak peek of the person behind the brand. Show you’re human by relating to the same issues your audience are dealing with. Transparency is critical for building trust.

‘How to’ posts. This style of article works like a charm. Use these to communicate your brand’s story. Think about the lifestyle your customers aspire to and tell them how they can achieve that with your products.

Ann Handley says it best; ‘make your customers the her of your stories’. Put Ann’s advice into action, you’ll be thankful you did!

Don’t Have the Time to Build Your Blog?

Reach out to guest bloggers.

If you don’t have the writing chops to write your own blog (or don’t have the time), source guest bloggers.
The majority of the pitches you receive will be pretty awful. However, the good ones will be worth their weight in gold.

Just create a page on your site labeled ‘Want to write for us?’ and include any specifications you require as well as instructions on how writers can pitch an idea.

💡 Top Tip: if you’re on a tight budget and can’t pay your writers, let them know what’s in it for them. Explain how much traffic you generate, and give them a byline under their work. This sometimes helps sweeten the deal.

3. Content Writing Tips

Be yourself. Write in an informal, conversational tone.

Content writing for the web isn’t a High school essay. If you’re struggling, imagine you’re talking with a friend. What would you say to them? Use the answer to this question to inspire your copy.

Tip No. 2: Write when you feel most creative. We all work slightly differently to one another, and that’s okay. Create time in your schedule to sit down to write when you’ll have the energy for it.

4. What About SEO?

When crafting a blog post, bear SEO in mind.

Optimizing written content on your store is both an easy and affordable way of making search engines work for you.

Over time, you’ll eventually rank organically for search terms your customers type into Google. However, you’ll need to do a few things to make this happen:

Keyword Research

This is essential.

Use Google Keyword Planner on Google Adwords (which is completely free by the way) to get a feel for what your ideal customers are searching for.

Ideally, you’re looking for a keyword with a high search volume that isn’t too competitive to rank for.

keyword planner for ecommerce content marketing

Your Content Should Always Sound Natural

Write for humans, not for robots.

Yes, SEO’s important- but not to the detriment of your copy.

Once you’ve selected a keyword, incorporate it into your content in a way that complements the text.

There are certain places you should insert keywords to make the most of SEO:

  • The title and title tag
  • A subheading
  • The first sentence of your copy
  • Within the final paragraph of text
  • The meta description
  • Your images (the file name and alt tag)

If you’re using WordPress, download the Yoast SEO plugin, it’ll tell you exactly what you need to do to improve your SEO- it’s a lifesaver!

💡 Top Tip: NEVER ‘keyword stuff’ your work. i.e., deliberately over-using keywords in an attempt to boost your ranking. Search engines hate this, and you’ll be penalized for it.

yoast for ecommerce content marketing

5. Host a Contest

Contests are fantastic for engaging customers and attracting new prospects. It’s low cost, high-converting content- what could be better?!

First things first, establish an aim for your contest. Do you want to increase your email list, boost sales, grow your social media following, etc.?

Then, determine the kind of contest that’ll help bring you closer to your goal. For example, if you want to boost your following on Twitter, ask participants to tweet something with a specific hashtag.

Then, all you need is a prize to giveaway, and you’re ready to promote your contest!

6. Utilize Video

People are drawn to videos. Did you know as many as 45% of people watch over an hour of video on Facebook and YouTube every week? That’s powerful stuff.

Whether you’re creating a video offering handy hints and tips to your customers, or showcasing the benefits of your products, videos rock!

However, it’s crucial you capture people’s attention. Otherwise, your hard work will be to no avail. Your intro is key. Craft a compelling hook to entice viewers from the get-go.

Don’t be afraid to inject humor and personality into your scripts; people love being entertained as much as they enjoy learning actionable info.

💡 Top Tip: the same rules about keyword research and SEO optimization also apply to YouTube videos.

Here are a few things you can do to improve your YouTube rankings, organically:

  • Name the video file after your keyword
  • Include the keyword in the title
  • Mention your keyword a couple of times in your video script
  • Transcribe your video into the description
  • Insert your keyword and a couple of variations of it into the video tags

YouTube for ecommerce content marketing

7. Consider Interactive Content

What are your customers struggling with?

Write a long list of their pain points (FYI this is also a great exercise for generating new blog topics) Then, think about the form of interactive content that’ll help them solve their needs the best:

  • An app?
  • A quiz?
  • A Facebook group?

For example, if you’re selling women’s clothes. You may launch a quiz that tells participants the style of dress that’ll best compliment their body shape.

You get the idea!

This is an entertaining and effective way for your audience to connect with your brand.

quiz for ecommerce content marketing

8. Publish an FAQ’s Page

An FAQ page is a fantastic resource for potential customers; they’re super handy for gently overcoming any objections your buyers have.

If you’re receiving emails asking the same questions day in and day out, note them down and add them to your FAQ’s page.

Here are a few typical questions you could publish answers to, to help get things going:

  • What locations do you deliver to?
  • How much is shipping?
  • When will I get my delivery?
  • Do you have a returns policy?
  • Do you offer a guarantee?

Answering typical questions like this builds trust with your customers- honesty is always the best policy, and prospects appreciate that!

9. Don’t Be Afraid to Go Big

By this we mean, long-form ecommerce content marketing is your friend.

Like we’ve already said, people want valuable information- so give it to them. Try to aim for around 1,000 words, and ensure you go into detail.

Search engines also love extended content. It suggests you’ve taken the time to write something of quality. Google’s starting to prioritize user experience above anything, and in-depth blogging is an excellent way of achieving that.

10. Publish Customer Testimonials

Glowing customer testimonials convert like crazy!

When you publish a good review, you’re telling potential customers that other people (just like them) enjoy your products. You’re inspiring confidence in your target demographic without even writing anything!

💡 Top Tip: email customers and see whether anyone is willing to give their thoughts on your products. You could offer them a discount on their next purchase or a freebie as an incentive. Be on the lookout for unique stories, and always ask their permission before publishing.

testimonials for ecommerce content marketing

11. Use Infographics

Infographics are fantastic if you want to conquer Pinterest. This kind of ecommerce content marketing has a way of going viral. Always include the name of your store and logo, and make it easily shareable.

12. Keep it Real

If you’re selling products within an industry that uses complicated jargon, create a glossary that explains the terms. For example, in the digital marketing sphere, confusing phrases include:

  • SEO- search engine optimization
  • B2B- business to business
  • B2C- business to consumer
  • CTA- call to action

Just create a tab on your store listing the complex terms and define them. Newbies, love this!

 

glossary for ecommerce content marketing

13. Offer a White Paper

White papers, also known as ebooks, provide users with information about their industry. To create a high-quality white paper, you’ll need to conduct a bit of research on:

  • Topics your competitors are writing about
  • Fresh trends in your industry
  • Questions your audience needs answers to

Don’t see your ebook as a work of art; avoid flowery language and unnecessary waffle at all costs. If it isn’t useful to your customers, cut it. The simpler the prose, the more people will engage with your work.

White papers position you as an authority in the industry. When people think you know what you’re talking about, they’re way more likely to buy from you!

If you want to become the go-to store in your niche, you’ll need a white paper. As your brand increases in popularity, you’ll naturally accumulate tons of backlinks to your online store. Search engines love this!

Content strategists are always looking for reliable sources of information, and they usually give credit by linking back to your site- BOOM, a backlinking strategy is born completely free of charge!

14. Original Photos

A massive problem with selling products online is that your customers can’t interact with your products. Online retailers struggle to help their customers get a sense of their products, because there’s no way for them to touch the item or see it from different angles.

Original photos makes it easier for your clients to get a sense of what you’re offering. Depending on the quality of your camera and what your website can support, you can even create 360-degree images. The great thing about producing original photos is that you can use them on multiple channels.  You can post your images on your website and product pages, as well as social media.

Remember, the key to producing good original photos is making sure that they look authentic. Don’t create images that look overly processed or fake. Keep in mind that smiles often lead to better photography overall.

15. Video Content

We mentioned above that it’s important for your customers to see your products before they purchase anything. Images are a great start to offer a behind the scenes view. However, videos tell a more complete story.

Just look at the impact video content has on ecommerce and other business growth strategies. The more videos people watch about a product, the higher their chances of making a purchase. Videos work across multiple channels, so you can distribute them easily across product pages, blogs, email campaigns, and social media profiles.

90% of consumers say that video assists them in their purchasing decisions. 54% of consumers want to see more video content from the brands that they support, and landing page video increases conversions by up to 80%. Just adding the word “video” a subject line in your email campaign can strengthen your open rates and encourage more engagement.

16. Try an Online Course

If you’re looking for an amazing way to add more types of content to your sales funnel, then an online course is a great option. Online courses and webinars do a lot more than simple enhance your marketing efforts. These tools can also be a way to bring in extra revenue and showcase your thought leadership to the world.

The key to success with online courses, much like any effective content, is figuring out what your loyal customers want from you. Look at your inbound marketing efforts and find out which blogs generally get the most attention. Do these pieces of content ask specific questions or provide certain information? Can you build on what you’ve offered there and take your content to the next level?

The good news is that once you’ve found valuable content to build your course around, there are plenty of tools that can help you with making progress. Solutions like Kajabi, Udemy, Podia, and Lynda are all excellent options.

Some online teaching tools come with free trials, so you can get a feel for the kind of content that you can create before you jump in.

17. Create Product Buying Guides

Another amazing kind of content that has a huge impact on ecommerce content marketing is product buying guides. These are essential for the same reasons as blogs – they drive organic traffic to your website when people are looking for more information about certain products. The big difference between buying guides and blogging is that with a product buying guide, you’re educating clients about a specific product.

This means that you can target a lot of different kinds of customers with your product buying guides and drive amazing results by focusing on what customers really want to buy. Blog posts are generally top of funnel content because the consumer is still focused on the brand awareness stage. Alternatively, product buying guides are in the middle of the funnel.

Ensure that all of your product buying guides come with specific CTAs to drive conversions. Think about the kind of product you’re selling and the individual needs of the customer that you’re targeting. This will make it easier for you to connect with buyers by speaking their language. Don’t forget to track the results of your product buying guides to see which are the most effective.

18. Interactive Content

Adding ways to engage your customers on another level to your ecommerce content marketing plan is another great way to make your business stand out. Interactive content asks your clients to connect with your company in fun and exciting ways. For instance, you might have a wheel on your website that customers can spin for a chance to get a discount on their purchase.

These wheels are becoming increasingly popular in ecommerce, as they ask customers to submit their email in exchange for a chance to win. This means that you have a quick and easy way to get contact information so that you can nurture clients at a later stage.

You could also consider using quizzes on your website to help your customers find the perfect product. Interactive quizzes make customers feel confident about the item they’re purchasing. By answering a selection of questions designed to address the customer’s concerns and pain points, you show them that you have the best solution for their needs.

19. Test. Test. Test

Continually test your ecommerce content marketing strategies to see what works best for your audience. Never assume you’re doing a good job until you have the data to back it up!

What’s your audience engaging with the most? What’s leading to conversions? Let the numbers guide your content strategy. You’ll save a ton of time and make more money in the long run.

20. Create Curated Content

‘What’s curated content?’ I hear you cry.

Put simply; they’re round-up posts, and people go nuts for them! It’s where you gather content created by other people and put it together to form one knockout blog post.

However, you MUST give credit to whoever crafted the initial content- otherwise, you’ll fall into the pitfalls of plagiarism- not cool!

This method is partly what’s made BuzzFeed the powerhouse it is today.

Here are a few title suggestions that’ll hopefully inspire your first piece of curated content:

  • Top 10 Products to help you achieve X
  • Top 10 Quotes that’ll inspire you to X
  • Top 10 stats that prove X

21. Repurpose Evergreen Content

Specific topics are always relevant to your blog, so publish evergreen content you can repurpose, and give a new slant to at a later date. This saves so much time!

You can take this a step further by editing old content and giving it an entirely different function. For example, creating an ebook by compiling a series of old blog posts. Marketers do this all the time, and it works. So, add this to your ecommerce content marketing strategy!

22. Consider Paying for Content

Not everyone can afford this, but if you can, do it.

There are two things forms of paid content you can consider.

  1. Hire a professional content strategist
  2. Reach out to social media influencers

How Do I Find a Top-Notch Content Strategist?

Be prepared to pay decent money for the services of a professional writer. Yes, you can pay pennies- but don’t expect anything special.

If you’re after top quality talent, post an ad on job boards like ProBlogger, or Indeed. Or, reach out to a creative marketing agency. They’ll put you in contact with fabulous content producers that’ll give your campaign a competitive edge.

So, Who Are Social Media ‘Influencers’?

In short, they’re people who already have a large social media following.

Take to Instagram, Twitter, and YouTube and find a few influencers in your industry. Then, ping them an email.

There’s a good chance you’ll need to pay them to endorse your products. Their content should never come across as salesy. Ask if they’ll take a natural shot of them using your product. This usually converts well.

23. Make a Plan

Once you’ve got a clearer idea of your ecommerce content marketing strategy, make a plan.

This is where an editorial calendar comes into play.

Your calendar will become one of your most valuable resources. Plan all the topics you want to cover and mark where and when you want to publish them.

24. Promote Your Content

It’s not enough to create knock-out features; you need to promote them. Don’t ever leave it to chance your audience will accidentally stumble across your blogs or videos.

Instead, put it in front of them- it’s the only way to get the best results.

Utilize social media. Post fresh ecommerce content marketing pieces on all your social media platforms, and if you have the funds, run a paid campaign to gain more traction.

Conclusion: Ecommerce Content Marketing is the Way Forward

As you can see, ecommerce content marketing is a fabulous way of driving traffic to your store and building the authority of your brand.

We’ve covered a lot of information in this guide, but don’t let that put you off. You can refer back to this resource as you continue to develop and fine tune your ecommerce content marketing strategy.

Our best advice is to complete three or four of these action step, to begin with. Then, follow up with the rest of them when you’re in the swing of things!

Featured image by Josie Adkins

The post Ecommerce Content Marketing – A Beginners Guide for 2020 appeared first on Ecommerce Platforms.

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The Best Shopify SEO Apps on the Market (2020) https://www.kayenre.com/the-best-shopify-seo-apps-on-the-market-2020/ https://www.kayenre.com/the-best-shopify-seo-apps-on-the-market-2020/#respond Wed, 16 Sep 2020 13:50:46 +0000 https://www.kayenre.com/?p=31221 When you consider the stats below, it’s no wonder ecommerce owners want to use the best Shopify SEO apps: Last year, Google was responsible for just shy of 75% of all global desktop traffic. 67.60% of clicks come from the first five organic search engine results 70% of marketers believe SEO is more effective than […]

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When you consider the stats below, it’s no wonder ecommerce owners want to use the best Shopify SEO apps:

  • Last year, Google was responsible for just shy of 75% of all global desktop traffic.
  • 67.60% of clicks come from the first five organic search engine results
  • 70% of marketers believe SEO is more effective than PPC.

So, with these SEO-related figures at the forefronts of our minds, let’s explore the best Shopify SEO apps on the market. Rest assured, it doesn’t matter whether you’re an SEO expert or utterly green; there will be a plugin here to suit you.

Let’s dive in!

The Best Shopify SEO Apps

Plug in SEO

plug in SEO - Best Shopify SEO Apps

Over 30,000 Shopify stores trust Plug in SEO to help them optimize their site for SEO – and for a good reason. It markets itself as the: ‘Complete SEO App,’ and does exactly what it says on the tin. It’s an all-in-one app that provides all the tools you need to analyze, fix, and optimize your online store’s SEO.

Best of all, Plug in SEO’s customer’s report that it’s easy to set up and use, making it an excellent choice for digital marketers of all experience levels.

We also love that it integrates with: Google, Bing, Langify, Locksmith, and Search Console (also available on the Shopify App Store).

Pricing 💰

  • There’s a free forever plan. This entitles you to unlimited SEO, a blog, and website speed problem checks. You’ll also receive instructions & code for how to fix these issues, automatic email alerts, and email support.
  • For $20 a month, you’ll unlock the SEO Plus plan. You’ll get everything in the freemium package plus automatic SEO improvements, free installation, instruction videos, premium support, structured data (+ full JSON-LD), and robust SEO control.

Pros 👍

  • There are hundreds of glowing customer reviews (which fuels us with confidence). One particular testimonial spoke about how the Plug in SEO team quickly analyzed all their SEO problems and suggested fixes for their most high-profile issues.
  • This app is excellent for anyone wanting to find out how to optimize their website for SEO rankings.
  • You get access to a wide array of SEO tools, including JSON-LD rich snippets, bulk edit SEO, blog optimization, fix meta titles and descriptions, 404 broken links, etc.

Cons 👎

  • If you’re entirely new to SEO, the instructions and how-to videos can seem complicated.
  • Some customers complain about the price of their premium package.
  • One user complained about the quality of their page speed tests. Plug in SEO said it was okay, but when they conducted a Google test, they got an incredibly low score. So, in this case, there seemed to be somewhat of a disconnect.

Smart SEO

Smart SEO - Best Shopify SEO Apps

Smart SEO may be the app for you if you want a plugin that focuses on automation. It’s the ideal solution for instantly generating meta tags, alt tags, and JSON-LD structured data. You just select a template, and the Smart SEO handles the rest!

Smart SEO claims to be the only Shopify app to handle meta tags automatically. With most of its competitors, you have to wait for hours and, in some cases, even days, for meta tags to generate. Conversely, Smart SEO has the job done within seconds!

While we’re on the subject of meta tags, Smart SEO offers another unique feature – multi-language support for meta tags (as well as its JSON-LD structured data). This is especially handy for e-commerce site owners running multilingual stores, as it’s easy to create meta tags for each language.

All in all, time-saving is a massive part of Smart SEO’s USP. In fact, they claim to help customers cut down the time they spend on SEO-related tasks by over 80%!

Pricing 💰

  • The Free version: You get access to meta and ALT tag optimization, a tool to fix broken backlinks, and you can manage your sitemap and no-index tags.
  • The Pro plan costs $4.99 a month. You’ll get everything in the free program, plus you can Add JSON-LD and remove microdata.

Pros 👍

  • You can automatically generate meta descriptions, alt tags, fix broken links, and manage your sitemap.
  • It’s easy to provide structured data to Google in JSON-LD format.
  • This app supports Shopify Store Languages (its multi-language) feature.

Cons 👎

  • Some users complain that getting set up with the app can be a challenge
  • Like all SEO apps, it takes a while for users to see results

SEO Optimizer

SEO Optimizer - Best Shopify SEO Apps

SEO Optimizer prides itself on being able to identify and fix all Shopify SEO issues – both traditional on-page SEO and ‘behind the scenes’ issues. Most notably, sitemap, Structured data (JSON LD), 404 monitoring, etc.

Here’s a quick rundown of SEO Optimizer’s core features:

  • Meta tag and description fixing
  • Image ALT tag fixing
  • Image compression and renaming
  • The website speed booster
  • Real-time 404 error tracking and a broken links fixer
  • Sitemap submission
  • Google Search Console and Google Page Speed integrations
  • Google Knowledge Graph support
  • JSON-LD data support
  • A Google mobile-friendliness test (to ensure you provide a premium experience for customers using mobile devices to browse your website)

Pricing 💰

  • The Manual Plan (free) – This entitles you to 200 manual modifications per month (but SEO Optimizer plans to soon change this to unlimited – so keep your eyes peeled for that!), manual SEO audits, meta title and description optimization, image compression, and you can add image alt-text.
  • The Automated Plan ($18.99 a month). Here, you get a free five-day trial to try all of Pro plan’s features. On top of everything in the free package, you also get meta title and description fixing and image alt-text fixing, as well as sitemap submission and a Google integration.

Pros 👍

  • The SEO Optimizer will find and fix all your SEO issues. For instance, they’ll identify massive images that slow down your web page’s loading times and compress them automatically.
  • Unlike many of SEO Optimizer’s competitors, all SEO fixes are implemented directly inside of your online store. So, if you uninstall the app,  you can keep all of your changes!
  • This app automatically finds and fixes broken links.
  • You can add JSON-LD to your store.

Cons 👎

  • Some users report complications when connecting SEO Optimizer with their Google Search Console account.
  • Some customers complain that the app is slow to load.

Ultra SEO

Ultra SEO - Best Shopify SEO Apps

Shopify boasts tons of perks, but when it comes to editing meta titles and descriptions for SEO optimization, it’s somewhat lacking. This is where an app like Ultra SEO comes to the rescue.

Ultra SEO provides users with an intuitive dashboard where you can fully edit your product’s meta tags – including its:

  • Title
  • Description
  • The keywords you want to optimize your web page for
  • The name of the author

On top of that, you also get a preview tool. Here you can see what your metadata looks like inside of the search engine results. As you go about modifying your metadata, Ultra SEO also tells you the number of characters to use to optimize the text best.

*Typically, your meta tags will appear in Google’s search engine results within a week.

Pricing 💰

There’s only one package to choose from, and it’s $10 a month. But, before you commit your hard-earned cash, you can try the app for free for seven days.

Pros 👍

  • It’s a simple one-click install – you don’t need to edit a single line of code to get up and running (unlike some of its competitors)
  • You have total control over your meta tags, keywords, and author tags
  • You get access to a quick SEO analysis that makes recommendations on what to improve

Cons 👎

  • In comparison to its competitors, its SEO features are somewhat limited.

SEO Manager

SEO Manager - Best Shopify SEO Apps

SEO Manager prides itself on offering all the SEO features you need from the convenience of a single app.

This plugin also furnishes you with a step-by-step tour guiding you through the app’s core features. That’s as well as an array of thorough self-help documents. So, rest assured, there’s plenty of support available with this plugin.

SEO Manager offers more than 20 features, 15 of which are unique to SEO Manager. Let’s take a sneak peek…

  • You can edit page titles and descriptions
  • You get access to a keywords field and a Google result simulator
  • You can conduct an SEO scan. This flags SEO problems and provides possible solutions
  • A keyword suggestions tool
  • An image ALT tag issues scan
  • Title templating
  • Index/No Index
  • Advanced metadata settings
  • Google Page Speed, Google Search Console Analytics, and Google Trends integrations
  • A Google mobile-friendly test
  • Access to product “unavailable after” meta
  • You can redirect your “out of stock” products
  • SEO control over tag filtered collections
  • 404 error logging, management, export, import, and real-time repairs
  • Google knowledge graph support
  • JSON-LD Data support
  • It works with Kit
  • Local business structured data
  • Google sitemap management and submission

Pricing 💰

There’s one package available, and this costs $20 a month. But before committing your money, you can try it for free for seven days.

Pros 👍

  • SEO Manager offers tons of features, including an SEO scan, meta content tools, keyword suggestions, a Google Search Console integration, search analytics, etc.
  • You can add JSON-LD structured data to your site.
  • You get access to broken link management tools (including automatic fixes to keep 404 errors to a minimum)
  • You’ll receive real-time feedback on your SEO progress.
  • There’s a handy step-by-step tour (which is definitely worth taking) to familiarize yourself with the app’s 20 features.

Cons 👎

  • A few users have complained about complications surrounding refunds.
  • There are a few generalized complaints about the speed and quality of SEO Manager’s customer support.

JSON‑LD for SEO

JSON‑LD for SEO - Best Shopify SEO Apps

JSON-LD for SEO claims to be: ‘the safest, easiest, and most effective way to get Rich Results for your Shopify store.’

Since the app launched in 2015, thousands of stores have trusted this plugin to provide them with the best structured data for their website.

One of the most notable things about JSON-LD for SEO is that its ‘automatic installer’ genuinely is automatic. With just a few clicks, the app inserts the necessary code for each of your web pages to boast the specific structured data it needs.

This app connects with loads of review apps, including:

  • Ali Reviews
  • Conversio
  • EggViews
  • Judge.me
  • Kudobuzz
  • Loox
  • Okendo
  • Opinew
  • Orankl
  • RatingWidget – professional or business plans
  • Reviews.io / Reviews.co.uk
  • Rivio Reviews
  • Ryviu Reviews
  • Shopify Product Reviews
  • Shopper Approved
  • Social ShopWave
  • Stamped.io – paid plans (free plans covered by Shopify’s Product Reviews)
  • Super Reviews
  • Trust Reviews
  • Yotpo – free and paid plans

Pricing 💰

You’re charged a $299 one time fee, which unlocks the app’s full suite of features and includes a lifetime’s worth of updates.

Pros 👍

  • With the creation of rich results and snippets, you should, eventually, see a boost in organic traffic and conversion rates.
  • You get access to in-depth FAQ sections.
  • This app is always adding new integrations to its already pretty impressive list.
  • JSON-LD for SEO claims to produce results far quicker than its competitors, on average 31 days vs. 240-390 days.

Cons 👎

  • There are a few complaints regarding the quality of their customer support team – however, it’s worth mentioning that these seem to be few and far between.

AVADA SEO Image Optimizer

AVADA SEO Image Optimizer - Best Shopify SEO Apps

Like many of the apps listed here, AVADA SEO provides a pretty impressive list of features (especially when you consider it’s 100% free!)

AVADA SEO’s functionality includes:

  • Being able to assign ALT tags automatically to every image on your product pages, collection pages, and blog posts.
  • Image optimization that quickens the loading speed of your web pages
  • You can add Google structured data to your product pages, collection pages, and the blog listing page.
  • You can automatically optimize your meta titles and descriptions.
  • You can verify your website’s authority with Google Search Console, Bing, Pinterest, Yandex Webmaster Tools, Baidu, Alexa, Norton Safe Web.
  • You can add social metadata to show previews of your web pages on your social media profiles.
  • You can add 404-page redirections to specific URLs
  • You can add an HTML sitemap listing.
  • Instant page loading
  • You can run an SEO analysis, which comes complete with a problem report (and solutions for how to improve).
  • Google Search Console, Pagefly, Shogun, GemPages, LayoutHub, Loox, Yotpo, Ali reviews, Judge.me, Rivyo, Opinew, Cross Sell, and Personalizer integrations.

Pricing 💰

AVADA SEO Image Optimizer is entirely free!

Pros 👍

  • The developers promise to continue to run this app for free forever.
  • Considering you don’t have to pay a penny – this plugin has loads to offer.
  • AVADA SEO plans to release a new feature (soon) where users can convert PNG images into JPG
  • Optimizing the size of your images using this app is a breeze.
  • This app is straightforward to use; it’s very newbie-friendly

Cons 👎

  • There are a few general customer service complaints.
  • One user complained that despite removing the app, there were still remnants of the plugin’s code that cluttered their Shopify theme.

SEO Booster

SEO Booster - Best Shopify SEO Apps

SEO Booster describes itself as a: one-size-fits-all SEO solution. It’s an excellent choice for anyone new to SEO optimization that wants to get started. You don’t have to do any coding – instead, you can get started in just a matter of clicks!

SEO Booster provides you with:

  • Your current SEO score
  • An SEO checklist
  • Your current page ranking

On top of that, you can also add JSON-LD structured data to your website, which makes it much easier to rank higher in search engine results. Best of all, the app automatically updates the ALT texts for all your images and redirects any invalid links.

We also want to highlight SEO Booster’s new feature. This auto-scans your online store for duplicate content. For the uninitiated, having the same content on different areas of your website (or copied content from another website) can harm your SEO score and ranking. This is why SEO Boost brings this to your attention and helps you eradicate any duplicate content.

Pricing 💰

You’ll enjoy a seven-day free trial with SEO Booster’s premium plan.

  • The Free Plan: With this package, you’ll get an SEO scan, detailed instructions on how to fix your SEO issues, a Google sitemap, and bulk image ALT text optimization for 30 products.
  • The Growth plan costs $18.99/month. This enables you to add JSON-LD and provides access to auto keyword and broken link management tools, a competitor’s website diagnosis, and image ALT text optimization for unlimited products (on top of everything included in the free plan).

Pros 👍

  • You can automatically check and fix SEO errors.
  • SEO Booster walks you through the entire process step by step, so you’ll have all the know-how you need to enhance the quality of your website’s SEO.

Cons 👎

  • Users report that the app can be challenging to set up.
  • Some users complain about slow customer service.
  • One user said SEO Booster’s interface looked a tad outdated.

AMP by Ampify Me

AMP by Ampify Me - Best Shopify SEO Apps

The Ampify Me team who created the AMP app comprises a group of experts with years of e-commerce experience behind them, which inspires confidence, which is probably why over 15,000 stores use this plugin. As its name suggests, this app ensures your shop delivers a high-quality AMP experience to your visitors. Most notably, faster loading times and a truly mobile-friendly interface.

With AMP’s freemium plan, you can choose from over seven AMP themes. Then if you upgrade, there are 100 for you to use.

Who should use this app?

It’s a fact that AMP pages are more likely to rank higher than your non-AMP pages. So if your web pages aren’t AMP ones, it’s definitely worth considering this plugin.

Below are some of the core features AMP has to offer:

  • A robust AMP editor (which is very similar to the look and feel of Shopify’s editor)
  • AMP validations
  • A custom domain with CDN and 99.9% SLA
  • Integrations with lots of popular apps – including Yotpo, Judge.me, Loox, Stamped.io, Shopper Approved, Google AMP, Progressify Me PWA, Google AMP, and AMP Project.org
  • Access to analytics tools

Pricing 💰

  • The Free plan includes: Unlimited AMP views and products, links to your store, access to analytics tools, a powerful editor, themes that match your brand, and a sticky ‘Add to cart.’
  • The Hobbyist plan costs $9.99 a month. You’ll get everything in the free package, plus: AMP collection pages, advanced analytics, third-party app integrations (including 13 different review plugins), a suggested product tool, and AMP Validation.
  • The Small Company plan costs $29.99 a month. You’ll get everything above, and a custom domain, pages on any URL you want with CDN, amplified blogs and Shopify pages, 99.9% SLA, a PWA integration, and home page support.
  • The Enterprise plan costs $499.99 a month (or $4,999.99 per year). This unlocks a custom theme that matches your store. Plus, you can Ampify any page and create custom integrations and developments, and you’ll get access to priority support.

Pros 👍

  • This app ensures all your web pages are AMP (Accelerated Mobile Pages). This works wonders for increasing your website’s loading speed and enhancing your SEO.
  • Users report a cheaper cost per click on their ads after using this app.

Cons 👎

  • In comparison to some of its competitors, AMP somewhat lacks in features. For instance, it doesn’t support line item properties (an incredibly basic Shopify feature).
  • Some users complain that AMP’s customer service is slow and provides confusing advice.

Schema Plus for SEO

Schema Plus for SEO - Best Shopify SEO Apps

Schema Plus for SEO is explicitly designed to help ‘search engines understand your content better.’ Created by former Google software engineers, it’s an incredibly sophisticated automatic schema app. Not only that, when compared to other Schema services, you soon notice this plugin offers a vast array of features.

For the uninitiated, Schema is an advanced markup code that you add to your website. Schema makes it way easier for search engines to index your web pages, and as such, it’s excellent for boosting your SEO. The Schema Plus app claims to index the widest variety of pages of any other Schema installation app on the market.

Best of all, installing this extension is super easy. You just click the setup button, and Schema Plus will start indexing your site. You can monitor the progress of the app via a status bar – and once they’re done, they’ll let you know. When you start your free trial SchemaPlus installs itself automatically.

Rest assured, Schema Plus doesn’t edit any of your code. So, if you uninstall the app, all traces of it go when you delete the plugin. This also has the added benefit that if you update your template, you won’t have to reinstall the Schema Plus app each time.

Pricing 💰

Before you subscribe to Schema Plus’s paid-for plan, you can enjoy a seven-day free trial.

This plugin costs $14.99 a month, for which you’ll get:

  • Comprehensive Schema
  • A boost in SEO
  • A Google Integration
  • Excellent customer support

Pros 👍

  • Adding schema markup to your online store is incredibly simple. With Schema Plus, you’ll display rich snippets in Google search results, including review stars of your website.
  • You get access to 100% Google compatible automated schema for your content.
  • It’s a one-click install. This means you don’t have to write any code or hire a developer to make the most out of this app.

Cons 👎

  • One user complained the app had issues with schema code that was already on their website, and when they contacted customer support, they didn’t get a remedy quick enough (3+ days).
  • That same user suggests the app could benefit from providing better self-help documentation so that customers can handle problems like the one highlighted above for themselves.

Bulk Image Edit

Bulk Image Edit - Best Shopify SEO Apps

The crux of this app is that with just a click, it dramatically reduces the file size of your images – without losing any visible image quality. In some cases, this plugin claims to compress images by as much as 51%! The smaller the picture, the quicker your site loads, which, as we’ve said previously in this review, is excellent for SEO.

Google doesn’t know what your images are displaying unless you tell them. You can communicate this to Google by editing the Alt tag of your image and by giving it a descriptive file name.

This is where the Bulk Image Edit extension comes into its own because it marks your images with product titles, vendors, and options. This ensures Google displays your pictures to as many potential customers possible.

The app also empowers you to update your image alt text and file names in bulk, using customizable templates. Once this is all set up, the Bulk Image Edit app automatically updates any images you newly upload to your store using your pre-defined Alt text and file name templates.

On a separate note, all the images on your online store should boast the same width/height ratio to give your website a professional feel. This is why Bulk Image Edit provides the tools you need to make sure your images are the same width/height ratio.

Other features worth mentioning:

  • You can insert text or image-based watermarks onto your images to protect them from being stolen by your competitors.
  • You can preview your edits before they go live.
  • You can undo any changes you’ve made.
  • You get access to a Kit integration.

Pricing 💰

  • The Starter Plan is free. Here, you can edit up to 50 images a month, schedule one active task, and edit unlimited alt texts. Regarding images, you can minimize them, convert them from PNG to JPG files, resize images to a square shape, and revert any edited photos to their original state. You also get access to a 30-day backup.
  • The Basic Plan costs $9.99 a month. You get everything in the free plan, but you can edit up to 1,000 images a month, set five active scheduled tasks, and rename a limitless number of images. You can also crop your pictures, create frames for them, and add watermarks, and lastly, you get access to an extended 60-day backup.
  • The Professional Plan costs $19.99 per month. You get everything in the previous two packages, plus 3,000 monthly edits, and you can set unlimited scheduled tasks. Plus, you get access to a 90-day backup.
  • The Advanced plan costs $49.99 a month: You’ll get everything listed in the packages above, as well as 10,000 monthly edits and a 180-day backup.

Pros 👍

  • It’s easy to improve your SEO by optimizing your images for size, ALT tags, and file names.
  • This app makes editing images in bulk straightforward – so that they’re square, resized, or cropped to suit a variety of social media networks and online sales channels.
  • Being able to add watermarks to your images in bulk saves you tons of time!

Cons 👎

  • There are a few complaints about the quality of Bulk Image Edit’s customer service.
  • One user has complained about image quality after they converted their pictures from PNG to JPG files.

SEO Onpage

SEO Onpage - Best Shopify SEO Apps

SEO Onpage is an easy-to-use app that doesn’t require you to do any coding. With just a click, this app reveals all your SEO issues. Then, once these are brought to your attention, you can use the variety of tools provided SEO Onpage to fix them.

With the free plan, you’ll get access to the following:

  • A scan for SEO issues
  • Actionable suggestions for improving your SEO
  • Access to a keyword exploration tool. This shows which keywords are trending right now, as well as the popularity of related keywords.
  • The automatic update of limitless Alt-texts – you can even modify these in bulk with just a click.
  • You can compress images by product, collection, asset, article (for 50MB worth of photos) to boost your web page loading times.

With SEO Onpage’s paid-for package, AKA the ‘Unlimited Plan’ – you’ll get everything in the free bundle as well as more sophisticated features like:

  • Full JSON-LD
  • Content suggestions for SEO: You can add your target keyword, and the app will suggest how to optimize your content.
  • You can connect your Google Search Console account to better track your keyword position, impressions, and website traffic.
  • This app auto-generates, submits, and updates your sitemap to Google.
  • This plugin auto-checks your websites for dead links
  • There’s a ‘block content’ feature you can use to prevent specific pieces of content from appearing in search engine results.
  • SEO Onpage’s ‘Auto optimize’ feature runs in the background to ensure everything about your eCommerce store is fully optimized.
  • You can compress 12GB worth of images

Pricing 💰

  • There’s a free plan
  • The Unlimited plan costs $19.99 a month

Pros 👍

  • The suggestions for how to fix your SEO problems are incredibly useful.
  • Setting up this app is very easy. There’s a handy guide for every configuration, and no coding is necessary.
  • This app automates the majority of your online store’s SEO optimization.

Cons 👎

  • One user complained that when they installed the app and tried to log in, they kept experiencing a 503 redirect.
  • Another customer complained that while the app does compress pictures, it doesn’t compress them on your home page. It only works on images that you’ve included in your collections, products, blogs, etc.

Plug in Speed Optimizer

Plug in Speed Optimizer - Best Shopify SEO Apps

At the time of writing, hundreds of stores use the Plug in Speed Optimizer app to boost their SEO and increase conversions. One of the best things about this extension is that you can cancel at any time – and keep any optimizations you’ve made!

This app markets itself as a one-stop-shop for Shopify store owners wanting to boost the speed of their site. Most notably, optimizing your website’s JS/CSS code and compressing your images.

The Plug in Speed Optimizer promises the following features:

  • The use of Google’s latest image optimization methods
  • The compression of all of your collection, page, blog, theme, and product images
  • The preservation of image quality
  • You can compare your photos before and after they’ve been compressed
  • 30-day backups
  • Access to WEBP support
  • There’s no need for an extra CDN
  • The optimization of all theme CSS and Javascript code
  • A positive time-to-first-byte impact
  • An improvement in web page load time
  • The automatic optimization of new images

Pricing 💰

Before you opt for any of Plug in Speed Optimizer’s paid-for plans, you can test the app for seven days (free of charge).

  • The Basic Plan: $39 a month – This permits you to optimize and compress up to 10,000 images, you can also minify and optimize Javascript and CSS code, and you’ll get access to automatic optimization.
  • The Plus Plan: $59 a month – You get everything in the Basic package, but you can compress and optimize up to 20,000 images.
  • The Premium Plan: $79 a month -You get everything in the previous two plans, but you can optimize and compress up to 50,000 images

Pros 👍

  • This app excels at improving the loading times of your web pages, which is great for boosting SEO rankings and increasing conversions.
  • With just a click, you can set up automatic image optimization for all your images.
  • The automatic compression and optimization of your website code is a massive perk.

Cons 👎

  • There have been a few complaints about Plug in Speed Optimizer’s customer service team not responding to queries
  • One user complained that it took over three days for the app to compress their images.

Product Questions and Answers

Product Questions and Answers - Best Shopify SEO Apps

This plugin is ideal for any Shopify merchant wanting to create product FAQ content while boosting their SEO. This app works wonders for skyrocketing your positioning in search engine results and driving organic traffic to your website.

How?

By indexing your product questions.

Here’s an impressive stat, up to 75% of product questions answered using this app result in a sale. Not only is this great for your bottom line, but it’s also fabulous for reducing your bounce and cart abandonment rates. In fact, the lifetime value of a prospect that comes from content optimized by this app is up to 2x more effective than Google traffic, and up to 6x more valuable than Facebook.

This plugin also provides:

  • SEO insights into your current product descriptions
  • A solution for eradicating duplicate product descriptions

It’s also with noting, the Product Questions and Answers app integrates with the following third-party solutions: Zapier, Constant Contact, MailChimp, Facebook, Twitter, and Google+

Pricing 💰

You can try this app for free for 30 days before committing to any of its paid-for plans:

  • The Starter Plan: $19 a month (or $15 a month when billed annually $180 a year)
  • The Professional Plan: $49 a month (or $39 a when billed annually at $468 a year)
  • The Business Plan: $249 a month (or $199 a month billed annually at $2,388 a year)

Cons 👎

  • Users report an increase in conversions after using this app.
  • The app provides an easy way to improve your website’s SEO.
  • When you consider that 20% of visitors click off online stores when there isn’t enough product info available, it’s no wonder this plugin helps to reduce your bounce rate. These FAQs work wonders for filling in the gaps in your product descriptions.

ProSEOTracker

ProSEOTracker - Best Shopify SEO Apps

ProSEOTracker is another app explicitly designed to help you with your search engine optimization needs. This app provides easy-to-use tools to handle:

  • Keyword research
  • The bulk editing of your products, collections, categories, pages, and blogs
  • The optimization of your metadata

Best of all, you’ll also get access to an SEO audit tool, which makes evaluating the current state of your SEO so much easier, including where you’re currently ranking on search engines like Google, Bing, etc. This feature makes it easy to correct any on-site errors and increase the likelihood of soaring up through the search engine results.

You also get access to an SEO analysis tool. This analyzes the ranking potential of your web pages, using the same technology as the search engines.

ProSEOTrack also integrates with both Google Analytics and Google Search Console.

Pricing 💰

  • The Free Plan: This permits limited optimization of your metadata and content
  • The Pro Plan at $9.95 a month. This unlocks bulk product editing and metadata tools. You can check SEO issues, and you’ll get access to a site-auditor, SEO metrics, a keyword planner, rank tracking, a Google Analytics integration, and AdWords monitoring.
  • The Premium Plan at $14.95 a month. You’ll get everything in the Pro Plan, plus SemRush, Ahrefs, and a WooRank Audit.

Pros 👍

  • The bulk editors make editing your SEO titles so much quicker.
  • You get access to a wide array of SEO management and optimization tools, most notably features to help you with:
    • Competitor analysis
    • Content ideas
    • Keyword research
    • Description editing
  • These tools give you better insight into your traffic and keywords.

Ready to Start Using the Best Shopify SEO Apps?

We hope that having read this quick rundown, you now have a better idea as to the best Shopify SEO apps on the market. As we said at the beginning, our favorite is Plug in SEO, and our runner up is Smart SEO.

But, which, if any, are you considering downloading and using to make your Shopify site SEO-friendly? Whichever ones you opt for, let us know how you get on in the comments box below!

Featured image credits: ArchManStocker/DepositPhotos

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The Best Shopify Inventory Management Apps for 2020 https://www.kayenre.com/the-best-shopify-inventory-management-apps-for-2020/ https://www.kayenre.com/the-best-shopify-inventory-management-apps-for-2020/#respond Wed, 16 Sep 2020 13:50:37 +0000 https://www.kayenre.com/?p=31219 Shopify is easily one of the most powerful ecommerce and website-building tools in the world. Countless companies rely on this technology today. Even as countless competitors appear on the market, ranging from WooCommerce to Magento, Shopify stays ahead of the curve by constantly delivering new and improved features for users. As a tool for ecommerce […]

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Shopify is easily one of the most powerful ecommerce and website-building tools in the world. Countless companies rely on this technology today. Even as countless competitors appear on the market, ranging from WooCommerce to Magento, Shopify stays ahead of the curve by constantly delivering new and improved features for users.

As a tool for ecommerce websites, Shopify recognizes the need for good inventory management. After all, any business that wants to build profits and deliver great experiences needs to keep track of its inventory. Being able to watch everything from order status to stock level across your sales channels is vital.

Shopify’s Inventory area gives you the basic functionality that you need to track and adjust inventory information. The inventory tracking system even gives you access to a full history of inventory information for up to 90 days. However, there are limitations to what you can do with Shopify on its own. That’s where Inventory Management apps come in.

Managing Inventory with Shopify

Inventory management is a critical part of running a successful ecommerce store. Your inventory management system does more than just provide an insight into what you’re selling. Handy software shows you trends in your buying cycles, and how often you need to restock to keep up with demand.

A convenient inventory management tool also helps with things like calculating turnover and determining how much stock you need to keep in a warehouse, or available through drop shippers at any given time. Companies with perishable products, like those in the health, beauty, and food industries, can also avoid waste and loss with inventory tracking.

Your Shopify store comes with access to a handful of inventory management features on the backend.

These include:

  • Inventory tracking: You can view the number of each product you have on your Inventory page. You can also use filters to sort through product information by availability, quantity, product vendor, tags, and product type.
  • Inventory updates: Shopify users can change the inventory count for their product variants manually on the inventory page. Just click on “Update Quantity” underneath your product to start updating the numbers.
  • Inventory history: If you use Shopify to track product inventory, you can view the history of any adjustments you’ve made to that product. You can only view up to 90 days of item history from your web browser or Shopify mobile app.

While these features are helpful, they may not be enough for larger companies that need to automate, manage, and keep track of complex stores. Using an inventory management app for Shopify from one of the many third-party vendors on the app store gives you access to greater functionality.

The Benefits of Inventory Management

A dedicated inventory management app from the Shopify marketplace updates what you can do on your Shopify backend. In some cases, you can get updates in real-time on your stock counts and set up notifications for whenever you need to order new stock.

Inventory management apps can also help you to keep track of purchase orders and see where certain transactions sit in your order management cue so that you can deliver items to your customers as quickly and efficiently as possible. The right app should:

  • Make sure you don’t run out of stock: Running out of stock means that you miss out on sales opportunities. 72% of online shoppers say they’d go to a competitor if the product they want to purchase isn’t available from the first company they visit. 67% of those customers also say that they’ll continue shopping with your competition in the future.
  • Reducing inventory waste: A good inventory management app also means that you don’t over-buy stock that you’re not going to use. Buying too much stock to hold in your warehouse leads to higher storage fees. It could also increase your chances of waste and loss if you’re working with perishable items.
  • Improve customer experience: Since Shopify apps for inventory management help you to stay one step ahead with all of your order fulfillment processes, they also lead to better customer service. You can let customers know how many products you have in stock instantly, and make sure that you’re always equipped to take their orders.
  • Manage cash flow: Inventory management apps can give you a more accurate view of your cash flow and assets. This makes it easier to determine how much you should budget towards buying new stock for your business. You can also make informed decisions about how to price products and how to use warehouse space. Some inventory management software even integrates with accounting tools, like those from QuickBooks.
  • Reduce strain on your team: Running an ecommerce store takes a lot of work. If you’re trying to manage sales and deliver amazing customer experience, you won’t always have time to keep track of every barcode and product unit too. Inventory control apps takes some of the extra work off your team’s shoulders – so they can focus on the most important tasks first.
  • Enables multi-channel selling: An inventory management app can even help you to keep track of sales from outside of your Shopify store. For instance, you can watch your inventory levels throughout Shopify, eBay, Amazon, Etsy, and social media selling pages at the same time. This reduces your risk of stock counting errors.

What are the Best Inventory Management Apps for Shopify?

Inventory management apps help you to track and fulfill orders as your business begins to scale more efficiently. While using Shopify’s in-built features might be a great option for beginners, the more your company grows, the more you’ll have to keep track of. If you don’t have a good inventory management system, you could end up losing money and opportunities.

The right inventory management system helps you to manage all of your sales channel with ease, and even make accurate predictions about demand and supply too. With the right inventory management system, you can accurately identify how your inventory needs fluctuate over time, and how you can prepare for seasonal changes.

When choosing your inventory management app, look for a product that can:

  • Streamline and automate processes: Automation is an excellent way for companies to save crucial time and money when scaling. Automated inventory updates and real-time notifications will reduce the number of repetitive tasks your team needs to worry about.
  • Inform and educate: You should be able to track all the orders you receive with ease, get order fulfillment information, and receive handy notifications on when you need to purchase additional stock.
  • Integrate with existing apps: Shopify’s vast marketplace includes a lot of different apps for multi-channel selling. If you’re already using products from the app store, make sure that your inventory management tools can work alongside them.
  • Include POS integrations: having a point of sale integration is crucial if you’re also selling products from an offline store or physical shop. You’ll need to automatically sync online and in-store orders and stock levels to reduce any potential errors.
  • Provide intelligent analytics: The best inventory management applications can offer predictions and insights to guide the decisions you make for your business. Actionable reports and analysis are a must-have for any growing company.

The Top Shopify Inventory Management Apps

Now you know what to look for from a Shopify inventory management application, and you know why these tools are so important, we can start to examine some of the top performers. Here are some of the highest-rated solutions for inventory tracking and order management.

1. TradeGecko

tradegecko - best shopify inventory management app

Easily one of the most popular pieces of inventory software on the market today, TradeGecko has excellent reviews across the globe. This simple software solution helps Shopify business owners to keep track of their inventory, and handle issues with order fulfillment. You can manage multiple channels with this tool and keep Shopify running smoothly.

One of the best things about TradeGecko is how much simpler it makes order fulfillment and customer support. You can set up automatic purchase orders so that your ecommerce business never runs out of stock in popular items. There are also automated workflows to simplify order routing processes too.

TradeGecko also integrates with some of the leading third-party logistics companies in the world, as well as Fulfillment from Amazon. If you need to track your inventory and your finances at the same time, you can link TradeGecko with accounting tools like Xero and QuickBooks. Plus, the advanced reporting and analytics systems on TradeGecko make it easy to generate detailed reports.

Pros 👍

  • Full control over your inventory
  • Easy integrations with leading 3PL companies
  • Link your ecommerce stores, marketplaces, and accounting tools
  • Access multiple currency payment options
  • Works with Shopify, Magento, BigCommerce, and WooCommerce
  • Access the latest shopping statistics for your brand in real-time
  • Convenient and accessible backend interface

Cons 👎

  • Lacks POS support for offline sellers
  • Not as customizable as other inventory management apps
  • Somewhat complex invoicing environment

Pricing 💰

  • Costs for TradeGecko start at a reasonable $49 per month, which coves 10 sales orders per month, and support for 1 user.
  • You also get access to a single warehouse, zonal shipping rates, and multiple currencies.
  • More advanced teams might prefer the “Lite” product which allows up to 100 sales orders per month.
  • Prices go all the way up to a “Pro” service which is only available via sales quote.

2. Skubana

skubana - best shopify inventory management app

Skubana refers to itself as the operating system for Commerce, which is quite a bold claim to make. This software solution is popular for it’s sensational analytics features, and it’s ability to simplify some of the more challenging parts of inventory management.

Skubana is an inventory management solution designed by sellers, for sellers. Everything you need to track your company’s performance comes together in the same convenient platform. Form the Skubana dashboard, you can see all your most valuable stats, including incoming stock, fulfillment performance metrics, and low-stock levels.

Skubana allows users to import items from their warehouse environment with a single click, reducing the pain of inventory management. You can also cancel, track, or make orders using the in-built purchase order manual. Skubana even generates powerful reports showcasing unit margins, gross margins, and other useful details.

Pros 👍

  • Convenient platform designed by sellers for sellers
  • Incredibly intuitive for beginners
  • Excellent customer service and support
  • Great analytics features with detailed reports
  • All-in-one platform for managing business performance
  • Insights into your most popular products
  • Single-click warehouse importing

Cons 👎

  • A bit pricy compared to competing services
  • Lots of features mean more of a learning curve
  • Fewer integrations than some alternatives

Pricing 💰

  • Pricing for Skubana isn’t particularly evident on the website.
  • You can get a free demo to put the software to the test, but after that, you need to apply for a custom quote.
  • The minimum fee starts at around $999 per month, which is a lot more than most small companies can afford.

3. Stocky

stocky - best shopify inventory management app

Stocky is a top-of-the-line inventory management app from Shopify’s marketplace. This solution comes with a host of fun features to discover, including demand forecasting and stock transfers. You can also set up automatic stock updates too. As an inventory management application created explicitly by Shopify for the Shopify Pro Plus experience – you know everything’s going to work well.

Stocky promises business leaders that they’ll be able to increase their profitability and reduce the risk of inventory loss with better insights into when they should be ordering new products for their customers. Stocky helps you to save time and reduce errors in your mission for business growth. You can also get forecasts based on recent performance by examining your sales metrics.

Key features of Stocky involve everything from purchase order creation to full visibility into your locations and warehouses at a distance.

Pros 👍

  • Easy to create orders for suppliers and vendors
  • Intuitive backend system that’s great for beginners
  • Order suggestions based on sale data
  • Low stock indicators and insights into high-revenue items
  • Demand forecasting support
  • Stock transfers and adjustments
  • Analytics and insights with in-depth reporting

Cons 👎

  • No extra functionality like order and shipping fulfillment
  • Missing some advanced forecasting tools

Pricing 💰

  • Stocky is a free to use app with Shopify POS Pro.

4. Sellbrite

sellbrite - best shopify inventory management app

Sellbrite is a powerful online inventory management tool that you can add to your checkout on Amazon, Etsy, and eBay. Sellbrite helps people with Shopify sell their products on some of the largest marketplaces in the world.

This convenient app comes with access to various crucial features to boost the performance of ecommerce platforms. For instance, you can access multiple warehouse locations, and integrate your business with Fulfillment by Amazon. Companies using Sellbrite also get access to a centralized interface for order fulfillment, through which they can fulfill various orders.

List your new products easily, no matter where they shop with an app that gives you a complete overview of your sales. Whenever and wherever sales happen, Sellbrite adjusts and syncs inventory information automatically to avoid overselling products you don’t have access to anymore.

Pros 👍

  • Excellent easy-to-use platform
  • Great customer service and support
  • Works with a wide selection of marketplaces
  • Support for multiple warehouse locations
  • Fulfillment by Amazon integration
  • Centralized all-in-one interface
  • Automatic syncing for your inventory

Cons 👎

  • No syncing for accounting programs
  • Possibly not the best fit for smaller businesses

Pricing 💰

  • Sellbrite’s pricing begins at $20 per month for 100 orders per month.
  • There’s support for $160 per month for Shopify stores that generate about 10,000 monthly orders.

5. Stock Sync

Stock Sync - best shopify inventory management app

Stock Sync is one of the more popular apps for inventory management currently available from Shopify. This app has a powerful presence on Google, and hundreds of positive reviews. Thousands of Shopify users currently rely on Stock Sync as the perfect solution for automatic inventory updating. Stock Sync is great for manipulating product pricing, managing multiple suppliers and more.

If you’re looking for an advanced inventory management tool, this could be it Stock Sync helps you to update inventory data automatically using SKU information and other details. You can manipulate product pricing, export your inventory, sync details and more, The Stock Sync app also supports a host of scheduled inventory updates.

The REST API available with Stock Sync also means that you can integrate with various feed channels too.

Pros 👍

  • Advanced selection of inventory management features
  • Rest API, email, FTP, and other integrations
  • Automated inventory schedule
  • Comprehensive inventory feed management
  • Free access for 14 days
  • Excellent shipping features
  • Easy to change prices

Cons 👎

  • Quite a complicated setup process
  • Mapping features are tough to use

Pricing 💰

  • There’s a free 14 day trial to introduce you to the software, and a free plan where you can access unlimited user trigger updates, batch inventory updates, and more.
  • The free plan only supports 3000 SKUs.
  • The Basic plan for $5 per month supports 4,000 SKUs, while the pro plan for $10 per month comes with excellent customer support.
  • Enterprise services start at $49 per month.

6. ShipHero

ShipHero - best shopify inventory management app

ShipHero is a sensational multi-channel inventory management app for your online store. With ShipHero, you can access a ton of brilliant features to help you avoid overselling, and boost sales opportunities. This products supports real-time inventory syncing across all of your sales channels.

When you sync inventory information, you also get access to batch order processing, purchase order information, returns management, and various forms of advanced reporting. If you want to go beyond just a direct integration with a company like USPS, ShipHero will update your sales processes in no time. You can even implement custom automated rules.

ShipHero also come with access to cycle counting, kit creation, merged order notifications or popups, and multiple warehouse inventory management solutions too. This app integrates with eBay, Amazon, and USPS. However, it is quite a bit more expensive than some of the other products on the market.

Pros 👍

  • Brilliant multi-warehouse inventory management
  • Excellent packing, picking, and shipping functions
  • Reduce shipping costs
  • Run a warehouse fearlessly
  • Inventory and orders tracked in real-time
  • Completely cloud-based solution
  • Kit creation and cycle counting
  • Integrations with USPS, eBay, and Amazon

Cons 👎

  • Very expensive
  • Complicated for beginners

Pricing 💰

  • Pricing for ShipHero is pretty expensive, starting at around $1,1850 per month for smaller brands
  • The cost goes all the way up to $2,750 per month for enterprise companies who want access to things like batch pick and pack, multi-warehouse management, and unlimited orders.

Ready to Use a Shopify Inventory Management App?

Having a good system for inventory management is essential for running a successful store and eCommerce business. While Shopify does have some basic inventory management tools available, the functionality doesn’t compare to what you can expect from a third-party. An inventory management system will prevent you from running out of stock, or overstocking.

Inventory management tools also avoid issues with overselling and can make it easier to handle your dropshipping business. The right tool supports a better selling experience with access to everything from custom shipping labels, to complete overviews of your sales trends and your customer expectations.

If you have an inventory management tool for Shopify, you can avoid issues with cash flow, and make your small business look as trustworthy as possible. The key to success is finding the right inventory management app. You need something that helps you to make informed decisions regarding things like inventory management and purchasing more stock.

At the same time, your inventory management app for Shopify needs to be user-friendly, capable of showing you when you should restock products in advance. Plenty of advanced tools in your inventory management tool will help you to scale your business and order fulfillment practices effectively.

Good Luck Managing your Inventory

When looking for the right app for your inventory management, you should also look into things like useful integrations with the apps you already use for things like checkout and financial management. Detailed inventory tracking and extensive reports can help with your sales forecasting. Plus, you might want a POS integration if you’re working with an offline presence as well as an online business.

We’ve covered just some of the best inventory management tools here, but don’t forget that there are plenty of other options available, and many come with their own free trial to get you started.

Featured image credits: doppelganger_52/DepositPhotos

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ShipStation vs Shippo (Sep 2020): A Complete Comparison https://www.kayenre.com/shipstation-vs-shippo-sep-2020-a-complete-comparison/ https://www.kayenre.com/shipstation-vs-shippo-sep-2020-a-complete-comparison/#respond Mon, 14 Sep 2020 23:50:38 +0000 https://www.kayenre.com/?p=31217 There are few things more important than order fulfillment when it comes to creating a successful business. Your customers need to trust that you’re going to deliver the products they pay for on time, and make sure that those deliveries arrive in good condition. If you’re starting an ecommerce store of your own, it’s easy […]

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There are few things more important than order fulfillment when it comes to creating a successful business. Your customers need to trust that you’re going to deliver the products they pay for on time, and make sure that those deliveries arrive in good condition.

If you’re starting an ecommerce store of your own, it’s easy to get overwhelmed with the amount of work associated with shipping and fulfillment.

You need to develop relationships with brands like FedEx and USPS, figure out how to manage orders from both Amazon and your Shopify store, and deliver excellent customer support too. On top of all that, there are shipping labels and packaging to consider.

Shippo and ShipStation are two well-renowned solutions for shipping management, based on the cloud. These tools go beyond the basics of standard shipping services, to give you everything you need for a successful business.

Overall Review: Your Guide to Shippo

Shippo is a convenient software as a service (SaaS) platform that simplifies how people handle the order fulfillment process in business.

Founded in 2013, the service has driven excellent results for more than 35,000 ecommerce merchants, all of which continue to leverage it’s shipping management features. Shippo focuses exclusively on ecommerce retailers, and the products they sell in the digital marketplace. A flexible API means that you can embed the Shippo experience into your online store.

Shippo helps companies with shipping rates, inventory management, and even developing relationships with companies like DHL. By forming a solid connection between your company and your shipping processes, Shippo streamlines fulfillment. Shippo keeps track of your inventory and customer orders once you connected it to your site.

When you’re finished, Shippo relays all of your order information to your ecommerce database. This ensures your small business can keep track of customer requests.

Unlike some of the other shipping software solutions on the market, Shippo covers a lot more than just the US. The company extends globally, shipping conveniently to virtually every country worldwide. Major features of Shippo include:

  • White-label or branded shipping
  • 99.9% uptime SLA
  • Complete maintained documentation
  • Pay to ship and free to use
  • API calls to sync to your dashboard in real-time
  • Access to carrier accounts or Shippo accounts
  • Popular code libraries
  • International shipping support

Shippo is missing a few features in certain places that might make it less compelling to some small business owners. However, it’s much easier to manage your shipping and handling processes with Shippo than it is to do everything your own. Additionally, many people agree that Shippo is one of the cheaper options on the market, supporting more than 35,000 users.

The Pros and Cons of Using Shippo Order Fulfillment

Shippo is a pretty impressive tool for order fulfil;ment and inventory management. Like most leading fulfillment solutions, this service comes with a host of excellent feature for any small business. You can use Shippo to enhance and automate various parts of your fulfillment process. Additionally, alongside low shipping costs, Shippo makes shipping easier with a convenient and easy-to-use backend.

Pros 👍

  • Free trial available for beginners
  • Flexible pricing in a range of packages
  • Discounted carrier rates
  • Excellent back-end environment
  • Easy to use components
  • Lots of flexibility and integrations
  • Convenient best-in-class technology

Cons 👎

  • Limited customer service support
  • Basic security features
  • Issues with billing
  • Discounts could be lower

Shippo Order Fulfillment: Pros

When it comes to serving your business needs, Shippo makes it quick and easy to automate various aspects of your company. You can handle everything from eBay and Etsy orders, to Magento conversions in the same place. Shippo has a lot of benefits to consider.

With various pricing models to choose from, it’s easier to find a solution hat works for you. Additionally, it’s worth noting that the Shippo interface is very straightforward, making it a good choice for beginners who don’t know much about coding and websites.

Let’s explore some of the major benefits of Shippo in more depth.

1. It’s easy to use

Shippo is suitable for people shipping between 50 and 5,000 orders per month, making it great for smaller companies and beginners. In terms of ease of use, there are various ways to test what Shippo can do. You can add the PAYG plan to your ecommerce software, or experiment with the free trial. You’ll discover that Shippo is very easy to use, with basic features and a streamlined layout that doesn’t require much of a learning curve.

2. Flexible integrations

Integrations with Shippo are available on an unlimited basis. The company integrates with more than 50 shipping carriers, ERPs, inventory management software solutions, ecommerce platforms, and marketplaces. You can easily connect Shippo with your Etsy, Amazon, BigCommerce, Weebly, Shopify, or Squarespace store.

3. Convenient pricing model

One of the best things about Shippo is that it provides users with various pricing models to choose from. The right choice for you will depend on the number of shipments you mage each month. Aside from various premium packages, Shippo also offers a pay-as-you-go plan at $0.05 per shipping label. Integrating with the technology you already use makes updating your day-to-day operations easier.

4. Best-in-class tech

Shippo is fantastic because it doesn’t limit itself to offering a single store for each user. If you’re a seller with an omnichannel presence, you’ll have the added benefit of being able to coordinate your order fulfillment strategy across every store from the same platform. You can integrate your marketplace accounts here too.

Shippo even tracks all of the essential order information and data from each transaction. This means that you can calculate an expected time of arrival for a package.

Shippo Order Fulfillment: The Cons

There are a lot of areas where Shippo performs relatively well. This software seems to eb an ideal option for people shipping between 50 and 5,000 orders every month. However, if you’re selling fewer products, you may consider taking advantage of some of the free plans offered by external companies like ShippingEasy.

While Shippo is a good choice for integrations, ease of use, and general flexibility in functionality and pricing, it can struggle in other areas. Here are some of the biggest issues we had with Shippo.

1. Limited customer support

If you need help with things like shopping carts, shipment tracking, or packing slips, you need to know where you can turn for guidance. Unfortunately, Shippo doesn’t have the best support center available. The company has a resource centre where you can access information like informative articles and FAQs or tutorials. Unfortunately, Shippo agents aren’t available to answer your questions as often as you might like.

2. Billing issues

A lot of order management and fulfillment companies can struggle with the occasional technical issue, this is particularly common with billing issues and shipping labels. Some users with Shippo say that they have encountered unexpected changes on their shipping labels, and difficulties getting returns when post and packages are cancelled.

3. Basic security features

Shippo does offer the basics when it comes to security and privacy for your business, but that’s as far as the company will grow. You’re not going to have any advanced options, like the ability to set user permissions for different accounts. This means that anyone accessing Shippo will have the same permissions. There’s also not a lot of information on the Shippo website about the privacy strategies in play.

4. Not the best discounts

Shippo does have a relatively good pricing structure, particularly if you’re a fan of the Pay as You Go option for buying only what you need. However, the discounts from Shippo could be lower. Some users report that the discounted rates are fine – but they’re not as low as the ones available from some competitors. It may be worth shopping around before you sign up.

Shippo: The Verdict

If you want a shipping and order fulfillment solution that’s convenient, easy to use, and great for small to mid-sized businesses, then Shippo could be a good choice. The state of the art technology provided by this company, combined with its flexible approach to pricing, makes it a great solution for companies that want to grow as rapidly as possible.

Shippo’s simple user interface and excellent usability result in software that’s perfect for merchants that don’t have a lot of technical experience. Unfortunately, this product won’t be right for everyone. As mentioned above, the security features are only basic, which could be a problem for a company that’s working in a highly regulated industry.

While the discounts are good and the pricing structure is flexible, there are still opportunities where you could potentially save more money with other providers. It’s also worth noting that Shippo customers do occasionally report issues with billing statements and mistakes.

The biggest problem that customers have with Shippo, however, is it’s limited approach to customer support. While you can find a lot of the answers to your questions using the FAQ and documentation available, you’re going to need actual human support at times. Unfortunately, Shippo isn’t always around to assist you with your concerns.

Overall Review: Your Guide to ShipStation

shipstation homepage - shipstation vs shippo

ShipStation is a shipping and order fulfillment service that’s very similar to Shippo. The web-based platform integrates perfectly with shopping carts, ecommerce platforms, shipping carriers, and a host of other valuable sales channels too.

Founded by Bryon Wier and Jason Hodges in 2011, ShipStation has grown to be one of the most valuable shipping software solutions around. The multi-carrier web-based service streamlines the fulfillment process, with various features that assist in automating and processing orders from the most popular shopping carts and sales channels.

One of the things that makes ShipStation so compelling is the fact that you can import data from numerous sources on the web at the same time. That means that you can sync your order fulfillment strategies if you’re selling on Amazon, Facebook, and your own website.

ShipStation is an all-in-one service for order fulfillment, it helps with embedding a variety of digital selling platforms, comparing company shipping rates, and facilitating self-service for customers too. You can also access various advanced features like geo-tracking for your deliveries.

Some of the key features of ShipStation include:

  • Order management
  • Integrations with over 70 platforms
  • CSV uploading and APIs
  • Delivery management
  • Label creation
  • Branding
  • Inventory management
  • Inventory alerts
  • Custom reports

Like Shippo, ShipStation takes a flexible approach to order fulfillment solutions with multiple pricing plans to choose from. Your price is based on the number of shipments you send per month, and the appropriate number of user accounts required by the business.

The Pros and Cons of Using ShipStation

ShipStation is one of the most attractive leading tools for fulfillment on the marketplace today. The web-based shipping solution helps companies of all sizes to streamline and simplify their shipping strategy. This software also benefits from a wide selection of powerful integrations that make it easier to keep track of your entire business.

Of course, there are downsides to using ShipStation too. For instance, the company seems to struggle significantly with customer support. If you’re on a cheaper plan, your options for customer service are immediately limited. Even if you’re paying a little more, it’s hard to get a quick response to questions.

Pros 👍

  • Great range of customization options
  • International shipping available
  • Lots of marketplace integrations
  • Easy to use and intuitive back-end with automated features

Cons 👎

  • Not the best customer service
  • Some integrations don’t work as well as others
  • Technical issues are common

ShipStation Review: The Pros

Just as we explore the pros and cons of Shippo in greater detail, it’s a good idea to check out the ups and downs of ShipStation too. The first thing you need to know is that ShipStation is excellent at things like customization and integrations, making it a great choice for companies that want to make the most of their software.

The intuitive back-end and focus on ease-of-use is another positive bonus. Let’s take a closer look at what you can do with ShipStation.

1. Very customizable

Similar to Shippo, ShipStation is excellent for customization, as it can import information for your orders from a huge variety of sales channels – more than 40, in fact. According to user reviews, ShipStation is great for lifting data from package labels, and giving you the freedom to adjust your shipping strategy however you choose.

There’s also plenty of integrations with leading shipping solutions, such as the Canada post and beyond, so you can get a great ecommerce shipping experience for your audience.

2. International presence

Some fulfillment services make it harder for larger businesses to get started, because they only focus on one area. However, this isn’t a problem for ShipStation. You have the freedom to Ship with everyone from FBA (Fulfillment by Amazon) to the Royal mail, in countries around the world.

As your business starts to grow and you want to branch out to new locations, you’ll have a ton of domestic choices, and international options to consider.

3. Lots of marketplace integrations

Customers love ShipStation for more than just flat rate shipping and custom return labels. You can also integrate this tool with a host of extra solutions. Integrations are available for ecommerce platforms, customer relationship management, and inventory management tools, among other things.

Just some of the integrations available include Amazon, Etsy, Shopify, WooCommerce, Magento, Walmart, Weebly, and OpenCart.

4. Ease of use with automation

ShipStation can even do a lot of the hard work of order fulfillment for you, by allowing you to automate various processes. You can ask your system to automatically analyze customer preferences to boost your chances of future sales. Or you can set filters that determine how the system will act when a certain action takes place.

You can send automatic alerts to your email, or to the email addresses of your team. Plus, to keep fulfillment costs low, you can compare the real-time rates of your carriers too.

ShipStation Review: The Cons

Unfortunately, there are some limitations to ShipStation that are worth considering too. When you’re comparing ShipStation and Shippo, you’ll need to consider all of the elements of these tools carefully, from the customer service you can access, to the integrations with tools for webinars and even stamps.com.

Here are some downsides of using ShipStation.

1. Poor customer service

None of the channels available for customer service from ShipStation are 24/7. Instead, the company offers agents in different countries for a specific period of time, between 8am and 6pm. Unfortunately, you can only access phone support if you’re on a higher-paid plan.

Many customers also find that the technical support is difficult to use, and that they don’t always get the best answers to their questions.

2. Integration issues

When you have a solution with a lot of integration options like ShipStation, there’s always a risk that some integrations won’t work as well as they should. Some companies haven’t made their integrations as immersive as they should be, and there can sometimes be errors in the information transferred to the ShipStation system too.

If you do have a problem with an integration, then getting support from customer service is a problem.

3. Technical issues can happen regularly

Although all companies can struggle with technical issues at times, ShipStation seems to have a significant problem with this. There are a lot of negative reviews out there indicating that technical difficulties with things like slow software, bugs, and downtime are common.

Technical difficulties are a huge issue when you can’t rely on customer service to get things up and running again as fast as possible.

ShipStation Reviews: The Verdict

ShipStation is a service that works well, with lots of solid features. It seems like the software goes through a lot of rigorous testing – although it still suffers from bugs from time to time. However, if you run a small or mid-sized business, and you want a solution with multi-carrier access, then ShipStation could be a great choice for you.

ShipStation has a lot of excellent features to offer. There are more integrations to offer here than you get with Shippo, and you get a wider selection of advanced features.

However, this also means that it takes a little longer to get to know ShipStation and figure out how everything works. However, once you get over the learning curve, you can take advantage of a lot of powerful tools for sensational order fulfillment.

Shippo vs ShipStation: The Best Value for Money

Overall, we’d recommend Shippo as the more user-friendly product for customers that need a little help getting started with order fulfillment. It’s an excellent tool that’s easy to use and packed with great features. There’s also a free trial available, and a flexible pricing model that makes it easier to keep track of your budget.

Shippo earns extra points with pricing too. Shippo pricing might not be as diverse as the options you get with ShipStation. However, the pay as you go plan makes it much easier for smaller companies to access shipping methods that don’t break the bank.

On the other hand, ShipStation might be a better choice for larger companies. When it comes to serving shippers with an international presence, ShipStation has you covered. There are a lot of advanced features to discover, and powerful integrations to make your life a lot easier.

ShipStation can automate some of the operations in your service based on custom automation rules too. In our opinion. Shippo is likely to be the produce you choose when you’re first getting started. ShipStation is where you’ll go when it’s time to upgrade.

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ShipBob vs Shopify Fulfillment Network: Which is better? (Sep 2020) https://www.kayenre.com/shipbob-vs-shopify-fulfillment-network-which-is-better-sep-2020/ https://www.kayenre.com/shipbob-vs-shopify-fulfillment-network-which-is-better-sep-2020/#respond Tue, 08 Sep 2020 22:50:18 +0000 https://www.kayenre.com/?p=31214 Order fulfillment is one of the most important things any business owner will need to consider when setting up an ecommerce store. The only way to earn the trust and loyalty of your target audience is to ensure that the products they buy get to them as quickly as possible. The good news is that […]

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Order fulfillment is one of the most important things any business owner will need to consider when setting up an ecommerce store. The only way to earn the trust and loyalty of your target audience is to ensure that the products they buy get to them as quickly as possible.

The good news is that you don’t have to handle everything from inventory management to shipping on your own. As the ecommerce world grows increasingly accessible, ecommerce store owners are discovering new ways to delight their customers with the help of fulfilment services.

Fulfilment services and networks are digital environments that you can use to track your inventory, supply chain, and shipping information. Choose the right tool, and you’ll impress your customers with products that arrive on their doorstep at just the right time.

The trouble is, with so many different options out there, how do you know you’re picking the right one?

Today, we’re going to be looking at two fulfilment solutions with a great deal of popularity: ShipBob and the Shopify Fulfilment Network.

Introducing ShipBob and Shopify Fulfilment Network

ShipBob and Shopify’s Fulfilment Network have a lot in common.

Both of these digital tools help with handling things like order fulfilment services, shipping, packaging, inventory management, and even handling returns. Thanks to a convenient back-end environment, business leaders can check that every aspect of their product delivery process is being handled the right way.

A good fulfilment system will deliver repeat business, better reviews, and improved outcomes for your organization.

Shopify is an excellent ecommerce platform – one of the best-known in the industry. The company offers brilliant tools for making your organization stand out online, including a range of amazing integrations with checkout systems.

However, it’s in the very early stages of delivering fulfilment tools. The Shopify Fulfilment Network is quite complicated in places, and it’s clear that the business is just beginning to explore a region they haven’t got much experience in.

On the other hand, ShipBob might not be an ecommerce website builder, but it is one of the leading fulfilment providers on the market. Supporting thousands of customers worldwide, and offering a robust network of global fulfilment centers, ShipBob has it all.

Although, in theory, Shopify Fulfilment Network might seem like the better option, because you can build your website and handle fulfilment in the same place, there are some aspects missing.

It’s going to be a while before Shopify gets to the point where it can offer product parity with solutions like ShipBob. Even then, there’s a good chance the company will continue outsourcing to other warehouses.

In this review, we’ll guide you through the key differences between  ShipBob and  Shopify Fulfillment Network.

Overall Review: Introducing ShipBob

Let’s start with ShipBob, one of the leading 3PL systems on the market – and a powerful tool for business growth. ShipBob stands out as one of the most robust fulfilment technology systems on the market. With this service, you’ll have absolute control over orders and inventory, along with absolute visibility into the order fulfilment process.

For companies running ecommerce platforms, this order management and inventory management tool has it all. ShipBob owns and operates its own fulfilment centers, with excellent experience in the field. The business owns its entire technology stock, including the warehouse management system that exists across all fulfilment centers.

ShipBob has fulfilment centers spread throughout Canada, the US, and Europe, and it ensures that companies with a global audience can enjoy great international shipping rates around the world. You can even unlock all the benefits of fast shipping for your Wix, Squarespace, , WooCommerce, Shopify, or BigCommerce store (as well as marketplaces).

In terms of pricing and billing, you can expect a handful of predictable and fixed fees that are easy to budget for. However, ShipBob also makes sure that you get a more personalized experience with custom quoted shipping rates.

Managing bundles is pretty straightforward with ShipBob too. When you mark any SKU as a bundle, and select the component SKU through the dashboard, you’ll be able to see the individual components picked by customers, make changes on the fly, and so much more.

ShipBob is a wonderfully user-friendly service, with a modern interface where you can manage all of your orders and inventory. The inventory management segment of the tool comes with features like forecasting, reorder points, and real-time SKU count tracking.

Have a problem? That’s okay, you can contact the ShipBob consumer service team for a quick and convenient response. The care team also offers access to a comprehensive Help Center for further assistance. Overall, the Trust score for ShipBob is around 4.2, with thousands of positive reviews.

ShipBob Pros and Cons

ShipBob is one of the most valuable tools for order fulfilment on the market. Ideal for small to mid-sized companies, ShipBob will help you manage your fulfillment if you’re shipping 400 orders or more a month. Less than that, and you can probably find a cheaper option out there (though they have a self-service model for those shipping less than 400 monthly orders).

Though many people agree that ShipBob is a great choice for ecommerce businesses that need a reliable fulfilment provider, this tool might not be ideal for everyone. Here are some of the pros and cons to consider when examining ShipBob for your fulfilment services.

Pros 👍

  • Excellent integration with Shopify (and other ecommerce platforms)
  • 2 day shipping and express shipping options
  • Best-in-class technology for order fulfilment
  • End-to-end solution for warehousing, order management, and shipping rates

Cons 👎

  • Costly for people who have a high SKU count
  • Though it integrates with Shopify, it does require a separate log-in
  • Not much hand-holding available for ecommerce merchants with under 400 orders a month.
  • Not suitable for companies that sell mostly via FBA or are almost exclusively focused on B2B.

ShipBob Order Fulfilment: The Pros

ShipBob has a lot of pros to consider. The shipping rates and services adapt very well to suit the needs of different companies. Excellent customer service helps ensure you have a true business partner and any issues are corrected.

We chose to highlight four benefits as the main points to focus on, because they’re the ones that are most likely to impact your decision on which fulfilment tool to use.

Let’s take a closer look.

Pros

Strong Shopify Integration

Just because ShipBob is a standalone fulfillment solution doesn’t mean that you can’t link your fulfilment provider to your Shopify account. One of the things that makes ShipBob so appealing, (besides it’s network of fulfillment centers and topnotch software) is how easy it is to link your online store.

ShipBob’s integration with Shopify and Shopify Plus is fantastic. Another bonus, because ShipBob is a multi-channel fulfilment solution, you can integrate the other stores and platforms you sell through too.

2-day express shipping

Shipping costs and speeds matter to your customer. When you outsource your fulfilment to ShipBob, you get more than a basic pick and pack 3PL.

This high-performance system allows you to use delivery strategies to outshine your competitors and meet customer expectations. ShipBob’s guaranteed 2-day express shipping option leverages ground shipping as a fantastic and affordable alternative to expedited air shipping in addition to a real-time rates shipping app.

Best-in-class technology

If you’re looking for a fulfilment partner with the best tech and user experience, then you’ll love ShipBob. The ShipBob dashboard is brilliant for merchants, with an easy-to-use interface that you’re sure to get used to in no time.

With ShipBob, you can see exactly what their fulfillment associates pick from your inventory. The Shopify Fulfilment Network doesn’t work this way – you’ll need to rely on a rep to sort everything out with you. If you want a way to be self-sufficient, then ShipBob is sure to be the preferred option for you. They also have advanced analytics that provide detailed transparency into fulfillment performance, shipping data, and much more.

True end-to-end performance

ShipBob has deep logistics expertise to offer. With this 3PL, you can request a variety of fulfilment services, including kitting and B2B fulfillment, as well as an inventory and order management system that’s powered by the company’s proprietary warehouse management technology. The comprehensive experience covers everything from operational updates, to exceptional fulfilment tools.

ShipBob Order Fulfilment: The Cons

For the most part, ShipBob is an excellent fulfillment tool for helping your business to grow. With this convenient software and fulfillment service, you gain more control and visibility over your orders and inventory. Plus, you benefit from a company with an amazing background in logistics.

However, ShipBob is not for everyone. For instance:

Can become expensive over time

ShipBob’s warehousing fees are a little expensive. You need to pay for storage for every SKU, which means that if you have a lot of products to work with, the price of storage will add up fast. We’d recommend considering ShipBob if you have a low SKU count, or a high inventory turnover rate.

Separate login from Shopify

While Shopify and ShipBob can connect, they’re two different systems. To manage your online business with ShipBob for your Shopify store, you need to log into a separate solution. There is a two-way flow for information thanks to a turnkey integration, however.

Limited hand-holding for small companies

ShipBob offers a self-service model for small companies (shipping 0-400 orders per month) who want to use them as a 3PL called the Growth Plan. Instead of working with an implementation specialist, it allows small brands to complete the self-onboarding steps themselves. They offer live office hours and email support, but there’s less direct contacts available compared to merchants shipping over 400 orders per month However, if you grow with ShipBob, you can qualify for more benefits over time.

Not ideal for primarily B2B sales and Amazon Prime shipping

The ShipBob order fulfilment system is one of the better options on the market – but especially for direct to consumer orders. Although B2B fulfilment services are available, you’ll need the majority of your orders to come from ecommerce consumers.

ShipBob: The Verdict

Ultimately, though it does have a few downsides, ShipBob is still the go-to provider of fulfilment solutions for today’s business leaders. Used correctly, this powerful tool will save you time and money on delivering excellent customer service. Plus, the fact that you have lots of location options and features as you scale means that there’s no limit to how much your company can expand.

Compared to the Shopify Fulfilment Network, ShipBob is a next-level solution with access to everything you need to keep your business thriving, including inventory management and control. ShipBob is truly a logistics expert that is focused solely on fulfillment, who could be the ideal option for you.

Overall Review: Shopify Fulfillment Network

Shopify Fulfillment Network offers a different experience than ShipBob for companies that need help fulfillment. Shopify Fulfilment Network promises an all-in-one solution for companies that want to ship orders quickly, without spending a fortune. The full-service network allows businesses to control their data, and shipping in one place.

Although Shopify has an excellent service available for building ecommerce websites – it’s lacking a lot of functionality and visibility in the inventory management and fulfilment space.

For instance, with Shopify you won’t always be able to see why your order has been listed as an exception, or unable to be fulfilled. Additionally, you need to rely on reps to handle most of the work for you. This can often lead to significant delays in getting basic information or troubleshooting customer problems.

Unlike ShipBob, which focuses entirely on fulfilment, Shopify doesn’t seem to have as much insight into this area. It’s clear that the company doesn’t understand fulfilment in the same way. Unfortunately, because Shopify is so new to this landscape, many of the initial customers on the Shopify Fulfilment Network have reported significant issues with their experience.

Shopify Fulfilment Network outsources its fulfilment to different 3PLs, so they don’t offer any fulfilment services or run any fulfillment centers themselves. The fulfilment centers they send your inventory to are exclusively in the US, unlike with ShipBob, where you can ship and store inventory internationally.

Shopify Fulfilment Network costs are also tallied alongside various other bills and expenses for Shopify apps, which can sometimes mean that you hit billing thresholds quicker than you’d think. All that, and you don’t have the option to create or manage your bundles on your own.

Not everything about the Shopify Fulfilment Network experience is lacking. The platform is very user-friendly, and the interface is modern and convenient. However, your inventory levels in the warehouses Shopify partners with don’t always match your Shopify store – which is a huge issue, and there’s very little information available to help guide you through the setup process.

Ultimately, Shopify delivers an experience that’s much more clunky and restricted than you would expect from a typical 3PL like ShipBob.

Shopify Fulfilment Network Pros and Cons

Shopify is known across the globe for it’s exceptional eCommerce tools and website building technology. However, it’s still relatively new to the role of fulfillment provider.

With Shopify Fulfillment Network, you can unlock the benefits of a well-known ecommerce platform, with a single login for your store and shipments, as well as access to shipping carriers like DHL, FedEx, and USPS. Unfortunately, it’s very difficult to get any real-time insight into your inventory, and you’ll struggle to get basic answers to questions. Tracking information and updates on the order fulfilment process are non-existent.

Pros 👍

  • A well-known international eCommerce platform
  • Single login for your shipments and your store
  • Support for small businesses shipping around 10 orders per day
  • Excellent for high SKU count companies

Cons 👎

  • Little control over fulfilment and inventory (outsourced to warehouses)
  • Only available in the United States
  • No experience with fulfillment (they have other warehouses do the work)
  • Limited customer support or fulfillment visibility

Shopify Fulfillment Network: The Pros

Shopify has a strong reputation in the eCommerce landscape – but it’s still in the early days of its experiments with order fulfilment. This means that it suffers in a lot of areas, like customer communication and visibility. There are some major benefits that can help to make up for these issues, such as:

Pros

International reputation

Shopify is easily one of the most popular eCommerce platform options for businesses hoping to sell online. Well-trusted around the world for the exceptional selection of tools and services on offer, Shopify earns a lot of respect in its area.

Though Shopify is still very new to the world of order fulfilment, the company has been working in the eCommerce space for years, and it has a lot of potential.

Single login to manage your store and shipments

Shopify wants to reduce the amount of time business professionals spend leaping between different tools. With Shopify, you can access a single store for all of your eCommerce needs. The centralized platform makes it easy to access all the information you need in one place, from inventory insights, to shipping requirements.

There is still some room for growth in this area for Shopify, however. For instance, the company still needs to figure out how to properly sync inventory levels that are inside the warehouses of the companies actually handling fulfillment for the Shopify Fulfillment Network. Otherwise, it defeats the purpose of being a vertically-integrated solution.

Support for smaller businesses

Shopify is an eCommerce platform that suits small businesses perfectly. With the Shopify Fulfilment Network, users who only ship 10 orders per day can get help without spending a fortune to excel with Shopify as your fulfillment provider.

Good for high SKUs

If you’ve got a high SKU count, then you might find that ShipBob is just too expensive for your needs. On the other hand, Shopify Fulfilment Network helps you to store as many as 2,000 SKUs at once. Merchants with a large product catalog benefit from an extensive storage capacity.

Shopify Fulfillment Network: The Cons

Shopify is working to improve its services constantly – but there’s still a long way to go before this company can offer the best order fulfillment process. Just because Shopify can build a good website with a powerful shopping cart, doesn’t mean it’s the right choice for shipping services.

Cons

No control over inventory or fulfilment

Shopify’s Fulfillment Network doesn’t actually fulfil orders – despite its misleading name. The company outsources the fulfillment process to other warehouses that have the right amount of space. This means that you send your inventory to third-parties, and you don’t have a great deal of access to things likelive inventory counts.

Only available in the United States

If you want to access order fulfilment around the world, then you’re going to need to find a separate 3PL. Shopify only supports fulfillment the United States. Finding another fulfillment partner means a separate login too.

No 3PL experience

Shopify is an ecommerce expert experimenting with order fulfillment services – but it’s not a 3PL. If you use Shopify Fulfilment Network, you’re accessing a middleman solution that outsources to other warehouses. Shopify doesn’t have any prior experience packing boxes or handling logistics.

Shopify’s lack of experience means that it’s common for customers to suffer from critical supply chain problems, and additional risks.

Difficult to get the right support

Having access to the right customer support is crucial in today’s business landscape. If something goes wrong with your shipping or fulfillment solution, you’ll need answers fast. Unfortunately, unlike full 3PL solutions like ShipBob, Shopify offers little fulfilment visibility as the work is being done outside their four walls.

It’s difficult to find out why orders are marked as exceptions and unable to be fulfilled, and you need to rely on third-party reps to handle every order and pallet on your behalf.

Shopify Fulfillment Network: The Verdict

Ultimately, Shopify is still cutting its teeth in the fulfillment services landscape. If you’re looking for a company that can offer everything from two-day shipping to real-time inventory updates, this isn’t it. Shopify struggles to give you full control over your fulfillment strategy, and you need to rely on someone else to make all the appropriate changes for you.

If you have an issue with anything happening, Shopify’s team is often slow to respond, and they don’t have the specialist knowledge to answer some more complex questions.

Shopify is an excellent choice for people who want to build a powerful ecommerce website, without using alternative tools like Squarespace or WooCommerce. However, it’s probably not the best option or the most reliable for cost-effective order fulfillment. Even though it means that you’ll need to use multiple tools, it’s still best to stick with a real 3PL for your order fulfillment.

ShipBob’s features and functionality are far better than anything you can expect from Shopify. Right now, according to the reviews that we’ve seen and the experience we’ve had ourselves, it seems like Shopify is over-promising and under-delivering.

ShipBob vs Shopify Fulfillment Network: The bottom line

There are a handful of people who can benefit from Shopify Fulfillment Network as their order fulfillment solution. If you’re a very small company that ships around 10 items or less per day, Shopify is one of the easiest ways to get started with fulfillment solutions. However, you might prefer to work with third-party fulfillment companies directly.

Shopify also makes sense for those who have a large number of SKUs to work with. However, it’s just not going to be the right choice for most business leaders. Even the fact that you don’t have to log into another service doesn’t mean that Shopify can out-perform ShipBob.

If you really want to make the most of your order fulfillment solution and delight your target audience, then you need a company that’s a true specialist in this area, that’s what you get from ShipBob. We recommend trying ShipBob if you want to really take your customer experience strategy to the next level.

Frequently Asked Questions:

How do ShipBob and Shopify Fulfillment Network compare on price?

The pricing for both solutions vary depending on a number of factors. You’ll need to know how many products you’re shipping, dimensions and weights, shipping destinations, and even order volume. There are also value-added services to consider. The pricing is pretty similar for the most part, but you do get extra value with ShipBob.

ShipBob offers greater visibility, more advanced functionality, and extra support for your inventory and supply chain management. It’s a no brainer from a budget perspective.

How do ShipBob and Shopify Fulfillment Network compare on inventory and order management?

ShipBob handles order and inventory management for your company from start to finish. You can access detailed information and reports on every aspect of the customer journey. Inventory automatically updates and marks itself as accounted for. You can also see orders that are in exception, and hover over those orders to see why they’re on hold to quickly resolve them.

Shopify Fulfillment Network is in its infancy and isn’t that advanced. The basic technology means it’s hard to know why an order hasn’t shipped for any reason. Additionally, every part of the process relies heavily on the actions of another person. You don’t feel like you have true control over your store.

How do ShipBob and Shopify Fulfillment Network compare on shipping management?

ShipBob is the much better choice for fulfillment and inventory management, thanks to a robust selection of fulfillment services, locations to ship from and to, and order management software. There’s also the option to make changes to orders post-purchase, or track orders in real-time.

The post ShipBob vs Shopify Fulfillment Network: Which is better? (Sep 2020) appeared first on Ecommerce Platforms.

source https://ecommerce-platforms.com/articles/shipbob-vs-shopify-fulfillment-network

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How Brands Can Embrace the Remote – First Work Style https://www.kayenre.com/how-brands-can-embrace-the-remote-first-work-style/ https://www.kayenre.com/how-brands-can-embrace-the-remote-first-work-style/#respond Mon, 07 Sep 2020 22:50:22 +0000 https://www.kayenre.com/?p=31206 Since April 2020, the world has changed significantly – for the first time, a pandemic forced the majority of companies to provide employees a remote-friendly working environment. Fast forward to today, and the majority has had a taste of working from home in some guise or another. Many of whom are enjoying the freedom that […]

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Since April 2020, the world has changed significantly – for the first time, a pandemic forced the majority of companies to provide employees a remote-friendly working environment.

Fast forward to today, and the majority has had a taste of working from home in some guise or another. Many of whom are enjoying the freedom that comes with working from home. Consequently, this has amped up the pressure for companies to provide a remote-first ethos.

But how can businesses smoothly make this transition?

Continue reading as we dig deeper into the answer to this question:

Why Bother Adopting the Remote-First Model?

Even before COVID-19, the majority of workers boast internet access and have their own mobile technology – i.e., smartphones, laptops, tablets, etc. Needless to say, this makes remote working more straightforward than ever before.

For many workers, it’s been a long-awaited transition – especially those who want to strike a better work/life balance. However, now it’s not just employees who have warmed to the idea. In fact, more and more businesses are starting to see the benefits.  

Take banking giant Morgan Stanley as an example. They plan to have “less real estate” going forward. Similarly, Nationwide Insurance report adopting a 98% work-from-home model during COVID-19, and going on, they’ll adopt a hybrid model. 

How Business Owners Can Go Remote-First

Although remote working is easier than ever before, there are still a few hurdles to overcome. If you’re a manager looking to facilitate this new way of working (especially if it’s for the first time), you’ll need to answer the following questions:

  • What do you, as the employer, need to provide employees to work from home effectively?
  • What do your employees need to commit to/change to work remotely?
  • What factors do you need to consider? For instance, how will employee contracts need changing? Will you alter the benefits packages offered to employees? If so, how? As an employer, how will you ensure the mental and physical well-being of your remote workforce? 
  • What are the aims of remote working?
  • What are the potential downsides of working from home?

The answers to these questions will lay a solid foundation for your remote-first model. However, we urge you to dig deeper by doing the following:

Ask Your Staff: ‘In an Ideal World How Would You Like to Work?’

If you’re on the fence about whether remote working is the way forward for your team – ask them. Put the feelers out to see whether there’s an appetite for working from home.

We suggest sending out an anonymous survey where you pose the question: ‘In an ideal world, how would you like to work (long-term)?’

Then provide the following three options to choose from:

  • Work fully remotely.
  • Work a mix of stay-at-home and the office (the hybrid model)
  • Always work from the office.

At the bottom of this survey, we also suggest encouraging employees to offer any concerns they may have about working from home. That’s as well as any solutions they have that may make the transition easier. 

If you’re an online marketing veteran, you probably already know that GetResponse offers an impressive suite of online tools. We’re particularly impressed by their landing page builder. This makes it easy for all kinds of companies to capture leads and engage with them in a meaningful way – in the hopes of nurturing them into becoming loyal fans and paying customers. 

As Coronavirus gave so many brands the push they needed to transition their business online, more and more brands are reaping the benefits of tapping into the digital market.

Create a Remote Working Policy

To make the transition to remote working a successful one, you need to create a work from home policy. This shouldn’t be full of legalese or jargon. Instead, ensure it’s clear and concise so that everyone on your team can fully understand the workings of your policy.

The crux of this document is to define how your team will work remotely. As such, you’ll need to cover things like:

  • Working hours
  • The software tools employees will have access to while working from home.
  • How you’ll measure productivity
  • Who’s eligible to work from home (i.e., under what circumstances, whether they have to apply to work remotely, etc.)
  • Whether the employee will work full or part-time from home.
  • How employees should communicate (I.e., how your team should stay in touch, what the chain of command is, etc.)

…You get the idea!

What are the Benefits of Becoming a Remote-First Business?

Let’s assess the perks:

Employees Like Working from Home

A recent study says 60% enjoy working from home and want to continue doing so after COVID-19. This is especially true for parents trying to juggle family responsibilities alongside their work. Not to mention, more and more of us want to travel. But, we don’t always have the vacation days available to us to satiate our wanderlust. With remote working, you can keep up with your work duties while traveling the globe – it’s truly a win-win scenario! 

You don’t need us to tell you that a happy workforce leads to loyal employees. This isn’t just great for your staff retention rates, but it’s also fabulous for building a strong employer brand.

A Boost in Productivity

On top of that, recent reports show working from home also leads to an increase in progress and productivity. In fact, Twitter saw such a boost that they’ve since allowed their employees to work from home “forever.”

It’s not just Twitter that recognizes the perks of working from home but also global giants like Microsoft, Google, and Facebook. All of these companies have said they plan on evaluating their long-term remote working strategies by the end of 2021.   

Hiring Internationally is Much Easier

It’s also worth noting, becoming a remote-first company also makes hiring staff all around the world much more feasible. Sometimes to secure the best talent in your industry, you have to cast a wider net – and occasionally, this means hiring people who aren’t geographically close to you.

Needless to say, offering these candidates the opportunity to work entirely from home enables them to consider your job opportunity withing having to relocate (should they not want to).

How Do You Stay Connected with a Remote Workforce?

Those wary of switching to remote working are often concerned about the lack of interactivity. As such, it’s essential to address these worries as you go about embracing this new way of working. It’s up to you, as the head of your company, to make sure morale stays high and that you support your employees as they venture into the world of at-home working.

GetResponse did a fantastic job of this. In fact, they offered employees all of the following to help them settle into ‘the new normal:’

  • A monthly stipend to pay for home office expenses (food, beverages, well-being treatments, or whatever else they wanted to use the money for)
  • A one-time grant to set up an at-home office 

Consequently, as many as 97% of respondents in an internal survey felt GetResponse’s management team had successfully supported their transition into remote work. 

Of course, it’s not just the practicalities and financials of working from home that sometimes concerns employees. For some, they say they find it hard to ‘switch off’ – so they never feel as though they leave work behind them for the evening. Also, others report feeling a certain amount of loneliness after a while.

This is why it’s imperative you encourage employees to interact with one another. Think Slack channels, Zoom catch-ups and meetings, and of course, socials. As lockdown begins to relax around the world, it’s crucial your team still hangs out.

Why not schedule a monthly outing for coffee? Or an after-work drink? What did you use to do that united you as a team outside of the office? Whatever it was, could you make an effort to keep it up? This goes a long way to boosting a sense of team cohesion, which carries employees through the lonelier spells of at-home working. 

Are You Ready to Embrace the Remote-First Work Style?

We hope that having read this guide, you now have a better idea as to whether embracing a remote-first work style is right for your business. If it is, you should now have a few ideas swirling around your brain as to how to support employees as your business makes the transition.

We’d love to hear your opinions on this. If you’re making the switch to remote working, what went well? What were the struggles? Let us know in the comments box below, and let’s get the conversation flowing!

The post How Brands Can Embrace the Remote – First Work Style appeared first on Ecommerce Platforms.

source https://ecommerce-platforms.com/articles/how-brands-can-embrace-the-remote-first-work-style

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Dropshipping一件代发网站汇总 https://www.kayenre.com/dropshipping%e4%b8%80%e4%bb%b6%e4%bb%a3%e5%8f%91%e7%bd%91%e7%ab%99%e6%b1%87%e6%80%bb/ https://www.kayenre.com/dropshipping%e4%b8%80%e4%bb%b6%e4%bb%a3%e5%8f%91%e7%bd%91%e7%ab%99%e6%b1%87%e6%80%bb/#respond Mon, 07 Sep 2020 05:15:55 +0000 https://www.kayenre.com/?p=31204 The post Dropshipping一件代发网站汇总 appeared first on KAYENRE.

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最近大家一起讨论独立站的drop shipping模式比较多,但是,大家可能还是不太理解,可能很多人认为drop shipping必须要跟速卖通在一起,今天直接告诉大家,不是的,只是因为速卖通收录广,类目多,价格低,很适合给独立站提供货源,所以才一直强调如果有速卖通或者想做速卖通的产品,很多人使用速卖通+Oberlo插件实现零库存管理。实际上现在有很多的平台工具可以实现独立站DropShipping 业务,如从速卖通、淘宝、阿里巴巴等平台登入商品,快速、准确地大批量导入产品实现代发货业务(DropShipping). 

 

DropShipping 业务图示:

 

这个红色的就是工厂或者你的货源供应商,他没有写是速卖通吧?所以drop shipping本质在于:零库存管理,供应商一件代发,我们建立独立站,然后赚差价,具体为什么有差价,大家看前期的文章!所以,这个第三方的供货渠道就可以是很多了,可以是速卖通,可以是亚马逊,可以是淘宝,可以是1688,可以是任何的渠道,只要他愿意给你发货,只要你有利润!都可以成为你的货源供应商!

今天就给大家整理一下,关于全网最全的一件代发的网站总结,让大家有更多的货源供应,让我们的独立站货源多样化,类目多元化,价格利润化!

1688一件代发

1688是国内知名的批发和一件代发的平台,产品由主要来自国内供应商提供,因此有数百万种产品。

不过1688平台上的产品参差不齐,而且不提供产品的质保和侵权风险规避的措施,因此你在批发和做一件代发是需要经过一段时间的尝试才能了解产品是否足够可靠。

官网:https://www.1688.com/

敦煌网

敦煌网是一个大型批发平台,注册卖家可以上架他们的产品。这使得其他人可以从中小型工厂或者批发商那里采购产品。该网站始于2004年,他们的目标是“全球买,全球卖’。

敦煌网上也有很多分类,如电子产品,配件,化妆品,服装,珠宝,玩具等。都是支持一件代发的。

官网:https://www.dhgate.com/

SheIn

SheIn这个网站的特色是他们为卖家和个人提供服务。他们主要专注女性时装和配饰。SheIn的优势在于他们追逐潮流,甚至有时候能引领时尚的风潮。你能做鞋子,包包,衣服等。如果你想开一家与女装相关的商店。你也可以通过SheIn来一件代发。

官网:https://www.shein.com

兰亭集势

兰亭集势也是国内知名的一件代发网站,拥有大量的库存。他们的网站很容易通过。还经常有一些产品的秒杀活动。兰亭集势的产品也是全球销售的。如果你需要大量批发产品,还可以拿到不错的价格。

官网:https://www.lightinthebox.com/

棒谷

棒谷是深圳一家优秀的跨境电商一件代发和批发网站。如果你想采购批发,一定要加入他们的批发计划,因为他们能给到你独家价格。

你还可以从他们的网站获取样品(对于购买单件的人)。此外,产品种类也非常的丰富。他们有些服装的质量确实不错,主要适合老人和孩子。

官网:https://www.banggood.com/

Zaful

Zaful在国外的知名度远远大于国内,而且品牌还上过纽约时代广场的银屏。Zaful为广大女性提供价格实惠的时尚单品。他们的产品价格非常实诚,您可以在他们的网站上感受到这一点。他们最近也包括男士时装系列。

官网:https://www.zaful.com/

TBDress

TBdress是一家婚庆和女士服装为主的网站,他们通过个性化的推送功能,为不同的客户推向他们可能喜爱的产品。同时也为国内外的卖家提供一件代发的业务。

TBDress除了有网页版,您还可以通过iPhone和Android应用程序访问它们。

官网:https://www.tbdress.com/

DX

DX是专门针对小工具和电子产品做一件代发和批发的网站。但它像所有其他中国批发平台一样,他们也与一些知名品牌合作销售他们的产品。

如果你打算做小东西的一件代发或者批发,快点去挑选挑选吧。

官网:https://www.dx.com/

通拓科技

通拓产品品类齐全。优势品类有服装,电子产品,家居用品等。产品的批发业务相对成熟,提供甚至高达20%的产品折扣率。

如果符合要求,散装包裹也可以免费送货。该公司还拥有自己的配送设施。该网站也很适合订购化妆和美容相关的产品。

官网:https://www.tomtop.com/

10个最受欢迎的一件代发免费货源网站(国内+国外)

1)GearBest

中国制造产品的技术越来越成熟。因此,一些网站致力于将这些电子产品,小玩意儿和高科技产品提供给全世界。

通过在线的电子商城,Gearbest把国内的无人机,手机和手表等最受欢迎的产品卖往全球。服装和服饰配件也是重要的一部分。如果你想要批发采购这些产品,非常推荐你好好挑选一下。因为有很多是中国制造里面的精品。

官网:https://www.gearbest.com/

2)速卖通

速卖通是中国最好的一件代发网站之一。他们经营各种各样的产品,从服装,汽车,书籍,电子,娱乐,健康,家庭,儿童到体育。所有供应商都经过验证,因此您可以信赖他们的真实性。但与Wholesale Central相同,并不是网站所有者自己提供一件代发服务。 而是注册为AliExpress会员的供应商或制造商,负责处理一件代发订单。您需要仔细选择并与供应商交谈以确保它们是正确性。

3) 冠捷分销

冠捷分销是冠捷集团(福建)的平台,产品主要以各种3C电子类产品为主。但是形成时间稍晚,在形成自己的分销平台之前,主要靠在1688上做一件代发。

4)夸克分销

夸克分销由通拓科技全面开放供应链,号称是“共享、共生、共赢”的跨境生态系统。据夸克分销介绍,夸克分销从选品、供应链服务、通关、质检售后、技术、价格利润管控以及发货等方面入手,依托于通拓自身的货源、供应链体系为跨境卖家提供方便。

5)中国好东西网

进入市场时间较早,目前不支持一键上传,不支持API,优势在于产品类目多,但价格优势不大

5个免费一件代发货源网站(国外)

1)Thomasnet

Thomasnet被认为拥有最好的服务和优质产品。该公司涉及测试设备和测量设备,电气设备和系统,紧固件和硬件,流体和气体流动设备,材料处理和存储以及机械动力传输。 如果你想购买服装,家居装饰等其他商品,你需要登陆其他的一件代发免费货源网站。所有供应商都经过验证,因此他们是可以信赖的。搜索选项卡让您轻易地找到绝多大数的内容。 您可以登录他的网站了解更多信息。

2)Wholesale Central

Wholesale Central是一个最顶级的B2B网站,可以访问批发供应商和产品。 他们提供强大的采购工具,帮助经销商找到大量经过验证的批发商,进口商,分销商和制造商。 各种热门交易和优惠可以吸引客户。 无需注册即可搜索该网站,但只有当您注册并成为其成员时,您才能查看供应商的更多详细信息。同时,所列出的供应商和制造商并非都是一件代发供应商。 所以你需要仔细研究和检查。

3)Worldwide Brands

该公司提供直接访问批发供应商的服务,因此没有利润分成。 您需要知道此一件代发网站向会员收取费用,供应商需要在产品定价时分摊此费用。 有超过1600万种经过认证,质量上乘的产品。 您可以访问到所有主要商品目录,如医疗保健,服装,音乐和乐器,工业,收藏品,工具和硬件,车辆,工艺品和用品等。

4)Oberlo

使用Oberlo 代发货的主要特点就是可以从速卖通进货。通过Oberlo, 用户不仅可以访问速卖通上数以千计的供应商,还能获取他们提供的产品图片、详细信息和价格等信息。

5)Doba

Doba是更全面的代发货公司之一,因为它不仅提供了详细的制造商和批发商目录,而且提供了一个能够轻松抓取所需产品的界面,而无需与多个一件代发从业者合作。Doba可以导出数据上传至amazom、eBay等平台,但页面太乱,产品类目较少,产品sku少且价格较贵,优势在于可以海外发货。

目前,支持代发货的产品平台还有很多,我们将陆续发布国外的一些商家平台做为同行参考。

同时,DropShipping 网站建立,选品工具,产品批量导入工具等关键信息,将另文发布。

 

 

 

 

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