App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more important, improve the conversion rates. The biggest dream and at the same time goal of every mobile publisher […]
Ecommece and Online marketing
Ecommece and Online marketing
Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion opportunities.
The post How A/B and multivariate testing can skyrocket your social media conversions appeared first on Search Engine Watch.
There’s an old saying apparently not by Goethe* that a person’s best trait is also her or his worst. The same holds true for things…like… Read More
The post So Which PPC Metrics do You Really Need to Know? (updated July 2020) appeared first on Direct Online Marketing.
We’ve told you before how important email marketing can be to your digital efforts in our Comprehensive Guide for Email Marketing, so you already know… Read More
The post Facebook Begins to Offer Email Marketing, Plus 4 Tips For Your Email Campaigns appeared first on Direct Online Marketing.
Shane Phair, CMO at Decibel, highlights common digital customer experience (CX) frustrations and how to prevent them.
The post Cost of common digital CX frustrations, and how to prevent them appeared first on ClickZ.
The global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolution of data privacy. Neil Sweeney, CEO of Killi, discusses the current environment, and why consumers should be more vigilant than ever in protecting their data privacy rights.
The post Amidst the pandemic, bringing the power of personal data back to the consumer is imperative appeared first on ClickZ.
Changes to How Google Might Rank Image Search Results We are seeing more references to machine learning in how Google is ranking pages and other documents in search results. That seems to be a direction that will leave what we know as traditional, or old school signals that are referred to as ranking signals behind. … Read more How Google Might Rank Image Search Results
Credly’s VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.
The post The three most critical marketing metrics to measure right now appeared first on Search Engine Watch.
On Thursday 25th June, we hosted another webinar as a continuation of Found’s series. We…
The post Found Webinar Replay: Audience Insights: Making Data-Fuelled Decisions. appeared first on FOUND.
Marketing Podcast with John Jantsch Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important. This allows you to focus, to spend less […]