Savvy digital marketers have their ears to the ground and eyes to the sky, striving to be on the cutting edge of the latest and greatest trends, tactics, strategies, and tools. After all, change comes hard and fast in this industry—especially when it…
Ad fraud runs rampant in our advertising ecosystem, but the good news is there is growing momentum to tackle it at a systemic level. While they’re a great start, we need more solid initiatives and participation across the ad chain landscape to really crack the problem. Here are 5 questions you can start asking to help prevent it.
The post Tackling ad fraud: 5 questions advertisers and brands should start asking appeared first on ClickZ.
Nike included former NFL quarterback Colin Kaepernick in its newest ad: here’s why that’s a brilliant way to appeal to millennials and Gen Z.
The post Why Nike’s Colin Kaepernick ad was really not that risky after all appeared first on ClickZ.
Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads
LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. MarketingLand Americans are changing their relationship with Facebook A new survey from the Pew Research Center shows that 42 percent […]
Today, HYP3R announced $17M Series A funding to continue innovating location-based marketing for brands in travel, retail, and entertainment. We did a Q&A with CEO & Cofounder Carlos Garcia about the news, his background, the company, and what lies ahead. This is part of our martech company of the week series.
If Apple released an iChicken, people would be lined up and down the streets to buy it. That’s the power of BRAND. You build a brand by earning your customers’ trust. Here’s how …
As fake news continues to dominate headlines, marketers face the daunting challenge of finding ways to protect their brand against the ever-changing threats to brand safety. Effectively fighting online threats to brand safety requires multiple approaches to stay ahead of the bad actors on the web.