In the race to improve customer experience and make consumers’ lives easier, tech giants are working to eliminate “unnecessary” human interactions. But at a time when consumer expectations are higher than ever, companies that over-rotate to digital risk damaging loyalty.
The post Over-automating the customer experience could leave you customerless appeared first on ClickZ.
Digital Marketing News: Haptic Marketing, Twitter’s Ranked Feeds, B2B’s ABM Challenges, & YouTube’s Vertical Video Ads
The Power of Micro-Influencers [Infographic] A look at the benefits of working with highly-targeted audiences, and how micro-influencers can work to build brand awareness and drive sales. MarketingProfs Twitter will soon let you switch between chronological and ranked feeds Twitter announced that it will change how its feed works, with a forthcoming update allowing users […]
We talk with Jenn Steele, new CMO of Madison Logic, about their company, platform, and future. This is part of our martech company of the week series.
The post Q&A with Madison Logic new CMO Jenn Steele on the company and future appeared first on ClickZ.
The sale is the goal. If a lead is generated but fails to close, it’s just taking up space in the email database. Here are some concrete principles to improve nurturing processes toward the final sale.
The post Lead Nurturing Tested: How slight script tweaks increased response by 31% appeared first on MarketingExperiments.
Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by technology but by people, and shares what SAP is doing to ready themselves for the future.
Testing button color, or the color of any element on your page can be extremely rewarding – if it is done correctly. See how you can turn a simple test into drastic results.
Show of hands, B2B marketers: How many of you know which Hogwarts house you belong in? Or which Disney princess best represents your personality and relationship ambitions?
Don’t be shy. I’m a Gryffindor wizard through and through—and a…